Consumer Satisfaction towards Coca Cola and Pepsi – A study on Specific Region of Punjab

Authors

  • Rajwinder Kaur Research Scholar, Chandigarh University, Gharuan
  • Gagandeep Kaur Head of the Department, USB, Chandigarh University, Gharuan

Keywords:

Customer, Customer Satisfaction, Preference, Knowledge of Consumer

Abstract

Customer satisfaction is very important for the Company who is producing any kind of product for the  people. Because now a day's customers who are purchasing the products they have huge knowledge of  various other similar products. This study basically focuses on consumer satisfaction towards Coca  Cola and Pepsi. Various objectives were set for this study and for interpretation SPSS and Excel are used.  This  paper  explores the satisfaction  of  customers  regarding these two  beverages  and  results  and  findings are drawn. 

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Published

2019-12-10

Issue

Vol. 13 No. 2 (2019): Gyan Management Journal, (Jul-dec) 2019

Section

Articles

License

Copyright (c) 2022 Rajwinder Kaur , Gagandeep Kaur

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Kaur , R., & Kaur, G. (2019). Consumer Satisfaction towards Coca Cola and Pepsi – A study on Specific Region of Punjab . Gyan Management Journal, 13(2), 48–58. Retrieved from https://acspublisher.com/journals/index.php/gmj/article/view/485