Sampling and its Types
Keywords:
Sampling Method, Sampling Technique, Research Methodology, Probability Sampling, Non Probability SamplingAbstract
This paper presents the steps to go through to conduct sampling. Furthermore, as there are different types of sampling techniques/methods, researcher needs to understand the differences to select the proper sampling method for the research. In research terms a sample is a group of people, objects, or items that are taken from a larger population for measurement. The sample should be representative of the population to ensure that we can generalise the findings from the research sample to the population as a whole.