Role of gender in perceived time pressure among young consumers in Odisha

Trinity Journal of Management, IT & Media (TJMITM)
Year: 2018 (Jan-Dec), Volume: (9), Issue. (1)
First page: (3) Last page: (6)
Online ISSN: A/F
Print ISSN: 2320-6470
doi: 10.48165/tjmitm.2018.0901

Role of gender in perceived time pressure among young consumers in Odisha 

Pramod Kumar Nayak1 and Sathya Swaroop Debashish2
1Assistant Professor, Trinity Institute of Professional Studies, Dwarka, New Delhi
2Associate Professor, Dept. of Business Administration, Utkal University, Odisha

Corresponding author email id: impknayak@gmail.com

Received:
11 -04-2018

Accepted:
02-06-2018

Online Published:
21-07-2018

How to cite the Article

Nayak, P. K., & Debashish, S. S. (2018). Role or Gender in Perceived Time Pressure among Young Consumers in Odisha. Trinity Journal of Management, IT & Media, 9(1), 3–6. https://doi.org/10.48165/tjmitm.2018.0901 Cite
Nayak, Pramod Kumar, and Sathya Swaroop Debashish. “Role or Gender in Perceived Time Pressure among Young Consumers in Odisha.” Trinity Journal of Management, IT & Media, vol. 9, no. 1, 2018, pp. 3–6, http://doi.org/10.48165/tjmitm.2018.0901. Cite
1.
Nayak PK, Debashish SS. Role or Gender in Perceived Time Pressure among Young Consumers in Odisha. TJMITM. 2018;9(1):3‑6. DOI: 10.48165/tjmitm.2018.0901 Cite
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ABSTRACT

Every consumer whether male or female when purchases a  product or when in the decision making phase for purchasing a  product passes through some process of mental decision  comprising of the choice sets to reach at the correct decision. As  a general practice, apart from the information gathering about the  product, the decision making i.e. mental process are influenced  by psychological variables also. This paper aims at finding  whether the psychological factor ‘Perceived Time Pressure’  differing across genders. The difference of psychological factor  perceived time pressure among the male and female young  consumers of Odisha are examined in this study and it has been  observed that ‘Perceived Time Pressure’ psychological factor  differs between male and female consumer. This study of  psychological aspect ‘Perceived Time Pressure’ across genders  will help in understanding the consumer decision making and  behaviour of male and female consumers. 

KEYWORDS

Perceived Time pressure, Psychological factor,  Gender