Trinity Journal of Management, IT & Media (TJMITM) Year: 2018 (Jan-Dec), Volume: (9), Issue. (1) First page: (28) Last page: (31) Online ISSN: A/F Print ISSN: 2320-6470 doi: 10.48165/tjmitm.2018.0906
Netflix Streaming in Indian Digital World
Assistant Professor, Trinity Institute of Professional Studies
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Binge watching culture can be much defined with the growing up craze of streaming services such as Netflix and Amazon Prime. As per a study, streaming services have now more subscribers than traditional pay Television services. “Netflix and Chill”; propaganda have more viewers cast nowadays. Netflix is the biggest player of binge watching in the market for streaming shows online. In early days when Netflix just started back in 1997, only licensed content was used to stream but with the due course of time; Netflix came up with its Originals to heat up the binge. Undoubtedly, Netflix is the game changer and biggest king of the industry. Even the biggest competitors of Netflix like Amazon Prime doesn’t even comes approximal in the overall race. What strikes up the mind over here is ‘whether Netflix subscription by its viewers is because of its licensed content or Originals’? To our great astonishment, 7Park Data analytics platform showcases that only 20% of viewing is going around in Originals but a colossal of 80% share of viewers are in licensed content area. Out of which 18% Originals dominant range lies in U.S. With the time encompassment; most in vogue Originals were Stranger Things Season 1, 13 Reasons Why, Orange is the New Black Season 5, etc; In collation to the most popular licensed titles like Friends, How I Met Your Mother, Supernatural, etc. According to a recent study by The Economics Times, India; ever since the launch of Reliance Jio in 2016; top three mobile applications out of 10 downloaded were of video streaming which offers capacious assortment of content upon movies, TV shows and web series. Additionally, main top two apps as of now are Netflix and Tinder due to extended obsession of pop culture of TV Shows, Movies and Online Dating.
Streaming, Netflix, Amazon Prime, Hotstar, India