Evaluation of Investors’ Perception towards Mutual Funds Investment

Trinity Journal of Management, IT & Media (TJMITM)
Year: 2018 (Jan-Dec), Volume: (9), Issue. (1)
First page: (07) Last page: (14)
Online ISSN: A/F
Print ISSN: 2320-6470
doi: 10.48165/tjmitm.2018.0902

Evaluation of Investors’ Perception towards Mutual Funds Investment
Sarvendu Tiwari1 And Dr Ajai Pal Sharma2

1,2Research Scholar, Central University of Haryana

Corresponding author email id: ajaipalsharma@cuh.ac.in

Received:
10 -04-2018

Accepted:
03-06-2018

Online Published:
22-07-2018

How to cite the Article

Sharma, A. P., & Tiwari, S. (2018). Evaluation of Investors’ Perception towards Mutual Funds Investment. Trinity Journal of Management, IT & Media, 9(1), 7–14. https://doi.org/10.48165/tjmitm.2018.0902 Cite
Sharma, Ajai Pal, and Sarvendu Tiwari. “Evaluation of Investors’ Perception towards Mutual Funds Investment.” Trinity Journal of Management, IT & Media, vol. 9, no. 1, 2018, pp. 7–14, http://doi.org/10.48165/tjmitm.2018.0902. Cite
1.
Sharma AP, Tiwari S. Evaluation of Investors’ Perception towards Mutual Funds Investment. TJMITM. 2018;9(1):7‑14. DOI: 10.48165/tjmitm.2018.0902 Cite
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ABSTRACT

The aim of the study is to examine investors’ perception towards  mutual funds in India and also to identify attributes that are crucial  for taking investment decisions in mutual funds. Stratified random  sampling has been used for collection of responses through  structured questionnaire. Factor analysis was used for data  analysis using SPSS to find out factors that have impact on  investors’ perception. During the factor analysis, all the eighteen  items were reduced to eight factors explaining 65.18% of  variance. The factors were selected on the basis of eigenvalues  and only eight factors having eigenvalue greater than one were  retained to interpret the results. Eight factors were found having  maximum (13.56%) for first factor (funds information related  attributes) and lowest (5.85%) for the eighth factor (funds capital  appreciations attribute). The model was tested using reproduced  correlations matrix and found fit. 

KEYWORDS

Investors, Mutual funds, Attributes, Perception.