Corporate Social Responsibility: Not An Option But An Obligation For All Business

Trinity Journal of Management, IT & Media (TJMITM)
Year: 2014 (Jan-Dec), Volume: (5), Issue. (1)
First page: (43) Last page: (45)
Online ISSN: A/F
Print ISSN: 2320-6470
doi: 

Corporate Social Responsibility: Not An Option  But An Obligation For All Business 
Dr. Radhika Vaid1 and Ms.Parul Malhotra2

1 Assistant Professor ; Journalism & Mass Communication, JIMS, Rohini 
2Assistant Professor ; Journalism & Mass Communication, JIMS, Rohini
Corresponding author email id:

Received:
16 -04-2014

Accepted:
02-06-2014

Online Published:
21-07-2014

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ABSTRACT

This paper will give the meaning of the CSR and recognize some of the  factors that led to the emergence of corporate social responsibility. It  will also discuss the importance of corporates setting up corporate  social responsibility projects, and the impact these have on their  performance and society as well. 

KEYWORDS

CSR , emergence , projects , corporates