Indian’s Liking for Gold and Causes for Rising Prices of Gold

Trinity Journal of Management, IT & Media (TJMITM)
Year: 2013 (Jan-Dec), Volume: (4), Issue. (1)
First page: (24) Last page: (26)
Online ISSN: A/F
Print ISSN: 2320-6470

Indian’s Liking for Gold and Causes for  Rising Prices of Gold
Dr Jyoti Bhambhani Jeswani

1Associate Professor (Mgt), Institute of Innovation in Technology and  st management, New Delhi Mailing Address: C-433, 1 Floor, Vikas Puri, New Delhi.
Corresponding author email id:

17 -04-2013


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Gold has always been considered as a sacred item in the  Hindu way of life. The prices of gold have risen very fast  during the last decade. It generally happens that whenever  price of a commodity increases, its demand decreases, but  in case of gold it is not true. The prices of gold have  increased and at the same time demand has also  increased in India. In this paper titled, “Indian’s Liking for  The following are the limitations of the study.


Gold, Indian culture etc.