Turning A Crisis Into An Advantage: (a Study Of Challenges Faced By Media Industry)

Trinity Journal of Management, IT & Media (TJMITM)
Year: 2012 (Jan-Dec), Volume: (3), Issue. (1)
First page: (44) Last page: (46)
Online ISSN: A/F
Print ISSN: 2320-6470
doi: 

Turning A Crisis Into An Advantage: (a Study Of Challenges Faced By Media Industry)
Shruti Chopra1 and Shifali Ahuja2

1Assistant Professor, Maharaja Agrasen Institute of Technology, New Delhi 
Corresponding author email id:

Received:
15 -04-2012

Accepted:
21-06-2012

Online Published:
21-07-2012

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ABSTRACT

The influence of economic depression during late 2000 is  widely experienced across the world and has affected  almost every sector to some extent. The objective of  present paper is to analyze this impact on media industry.  Hereby, the paper will study the different fields in the media  industry; they are – advertising, news and entertainment.  These fields will be studied in a way to understand the  degree of influence of economic crisis that followed in  fiscal year 2008. The research will seek to examine the  efforts put by the industry to overcome the crisis.  Therefore, the paper will look at the growth drivers or the  various mechanisms that were adopted by the respective  media channels. 

KEYWORDS

Growth Drivers, Consolidation Period, FDI and FII