Indian Rural Marketing – Challenges, Opportunities And Strategies For The Marketeers

Trinity Journal of Management, IT & Media (TJMITM)
Year: 2012 (Jan-Dec), Volume: (3), Issue. (1)
First page: (47) Last page: (49)
Online ISSN: A/F
Print ISSN: 2320-6470
doi: 

Indian Rural Marketing – Challenges,  Opportunities And Strategies For The Marketeers
Benu Sharma

1Lecturer, DPC Institute of Management, New Delhi
Corresponding author email id:

Received:
16 -04-2012

Accepted:
17-06-2012

Online Published:
23-07-2012

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ABSTRACT

The Indian rural market is becoming lucrative and  demanding both for the companies and the customers. It is  filled with challenges and opportunities both. On one hand,  there are specific characteristics of the rural market which  stops the companies to enter and perform on the other  hand the market invites great business volumes in terms of  population and its uniqueness.

KEYWORDS

Literacy, Rural, Potential, Price Perception, Socio –  Psychological.