Marketing and Supply Chain Management of Perishable Products

Trinity Journal of Management, IT & Media (TJMITM)
Year: 2011 (Jan-Dec), Volume: (2), Issue. (1)
First page: (41) Last page: (42)
Online ISSN: A/F
Print ISSN: 2320-6470

Marketing and Supply Chain Management of Perishable Products
Sarita Chawla

1Assistant Proteuor, Trinity lnetltute of ProfN•lon•I Studln, Dwarlca, New Delhi
Corresponding author email id:

16 -04-2011


Online Published:

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This paper analyses the problem and designs the supply  chain management for perishable products. The  challenges for managing these products in that: their  value deteriorates over time in the supply at the rates  that are highly temperature and humidity dependent.  Mismanagement supply chain destroys these products.  


Supply chain strategy , Responsiveness ,Efficiency ,  Speed , Business chain input – logistics , Flexibility ,  delivery time , Transports tion