Trinity Journal of Management, IT & Media (TJMITM) Year: 2011 (Jan-Dec), Volume: (2), Issue. (1) First page: (41) Last page: (42) Online ISSN: A/F Print ISSN: 2320-6470 doi:
Marketing and Supply Chain Management of Perishable Products
1Assistant Proteuor, Trinity lnetltute of ProfN•lon•I Studln, Dwarlca, New Delhi
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This paper analyses the problem and designs the supply chain management for perishable products. The challenges for managing these products in that: their value deteriorates over time in the supply at the rates that are highly temperature and humidity dependent. Mismanagement supply chain destroys these products.
Supply chain strategy , Responsiveness ,Efficiency , Speed , Business chain input – logistics , Flexibility , delivery time , Transports tion