Factors Influencing Food Ordering on Zomato in Hisar District, Haryana

Journal of Extension System
Year: 2020 (Dec), Volume: (36), Issue. (2)
First page: (46) Last page: (49)
Online ISSN: 2582-273X
Print ISSN: 0970-2989
doi:

Factors Influencing Food Ordering on Zomato in Hisar District, Haryana

Shakshi1 ,Megha Goyal2 , Suman Ghalawat2 and Nitin Kumar3

1 Student, MBA, Department of Business Management, CCS Haryana Agricultural University, Hisar, India.
2Assistant Professor, Department of Business Management, CCS Haryana Agricultural University, Hisar, India.
3Research Scholar, Kurukshetra university Kurukshetra.

Corresponding Author :  meggoel@yahoo.com, sahrawat_s@yahoo.com

Online Published:
15 Jun 2021

Received:
13 Aug 2020

Accepted:
14 Nov 2020

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ABSTRACT

The present study was conducted to investigate the factors influencing food ordering on Zomato in Hisar region of Haryana. A survey was conducted on 100 respondents by using questionnaire as research instrument through online mode. Pie charts were plotted for studying behavior of demographic characters and bar diagrams were used for finding the influence of factors under study. The validity & reliability of a questionnaire measuring an attitude and attitude related aspects was tested with exploratory factor analysis and Cronbach’s alpha The factor analysis with thirteen observed variables (i.e., survey question responses) that was summarized in terms of two factors with Cronbach alpha values .930 & .902. Cronbach alpha for both the factors was greater than 0.9, hence questionnaire was reliable and strength of factor 1 was more with higher value of Cronbach alpha.   It is concluded that offers, price, quality of food and delivery charges was effective variables with high factor loading.  

Keywords

Food Ordering, Factor Analysis, Cronbach Alpha.