Netflix Streaming in Indian Digital World

Abstract

Binge watching culture can be much defined with the  growing up craze of streaming services such as Netflix and  Amazon Prime. As per a study, streaming services have  now more subscribers than traditional pay Television  services. “Netflix and Chill”; propaganda have more viewers cast  nowadays. Netflix is the biggest player of binge watching in  the market for streaming shows online. In early days when  Netflix just started back in 1997, only licensed content was  used to stream but with the due course of time; Netflix came  up with its Originals to heat up the binge. Undoubtedly,  Netflix is the game changer and biggest king of the industry.  Even the biggest competitors of Netflix like Amazon Prime  doesn't even comes approximal in the overall race. What strikes up the mind over here is 'whether Netflix  subscription by its viewers is because of its licensed  content or Originals'? To our great astonishment, 7Park Data analytics platform  showcases that only 20% of viewing is going around in  Originals but a colossal of 80% share of viewers are in  licensed content area. Out of which 18% Originals  dominant range lies in U.S. With the time encompassment;  most in vogue Originals were Stranger Things Season 1,  13 Reasons Why, Orange is the New Black Season 5, etc;  In collation to the most popular licensed titles like Friends,  How I Met Your Mother, Supernatural, etc. According to a recent study by The Economics Times,  India; ever since the launch of Reliance Jio in 2016; top  three mobile applications out of 10 downloaded were of  video streaming which offers capacious assortment of  content upon movies, TV shows and web series.  Additionally, main top two apps as of now are Netflix and  Tinder due to extended obsession of pop culture of TV  Shows, Movies and Online Dating.