Innovation as a Key Success for Competitive Excellence Strategy  in SMEs of Iraq

Sattar Kadim Hachim  Almrshed; Ali Abd Al Razaq  Alaboody; Muslim Jabbar   Jundi

doi:10.48165/sajssh.2024.5608

Authors

Sattar Kadim Hachim Almrshed Department of Business Administration, College of Administration and Economics, Al-Muthanna University, Iraq.
Ali Abd Al Razaq Alaboody Department of Business Administration, College of Administration and Economics, Al-Muthanna University, Iraq.
Muslim Jabbar Jundi Department of Business Administration, College of Administration and Economics, Al-Muthanna University, Iraq.

DOI:

https://doi.org/10.48165/sajssh.2024.5608

Keywords:

Innovation,, competitive excellence strategy, SMEs

Abstract

The paper tests the influence of innovation on competitive excellence strategy in detergent and soap SMEs in Iraq. The study is a cross-sectional. The researchers used a random sampling to collect the data. The sample size was of 390. Finding show that the influence of innovation on the “competitive” excellence strategy is positive and significant, the results show that SMEs would finance in innovative activities to improvement competitive advantage. Further, the study proposes that this framework should investigate the effect of innovation on competitive excellence strategy in other cont6ext of Iraqi SMEs. The limitation and future recommendation are discussed in the end.

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