The Effect of Product Innovation and Technology orientation on  the Firm Performance. Evidence from the manufacturing Small  and Medium Enterprises of Pakistan

Tamoor Ali  Tariq; Halim bin Mad  Lazim; Rosman  Iteng

doi:10.48165/sajssh.2021.2213

Authors

Tamoor Ali Tariq School of Technology Management and Logistics, University Utara Malaysia.
Halim bin Mad Lazim School of Technology Management and Logistics, University Utara Malaysia.
Rosman Iteng School of Technology Management and Logistics, University Utara Malaysia.

DOI:

https://doi.org/10.48165/sajssh.2021.2213%20

Keywords:

Product innovation, Technology orientation, firm’s performance, Manufacturing SMEs.

Abstract

Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical framework for this study is deduce from the dynamic capability view theory. However, current empirical study investigates the relationship between product innovation, technology orientation, and firm performance. The data was collected from 381 manufacturing SMEs of Punjab, Pakistan, and analyzed using PLS-SEM 3.0. The finding of this empirical study suggests that product innovation and technology orientation have positive influence on a firm’s performance.

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