A Study On Diners’ Opinion Towards Induction Of Service  Robots In Gujarat Restaurants

Sujay Vikram Singh; Shashank Rajauria; Vishrut Verma

doi:10.48165/pjhas.2023.9.2.1

Authors

Sujay Vikram Singh Senior Research Fellow, Department of History of Art & Tourism Management, Banaras Hindu University, Varanasi
Shashank Rajauria Lecturer, Institute of Hotel Management, Ahmedabad, Gujarat
Vishrut Verma Junior Research Fellow, Department of History of Art & Tourism Management, Banaras Hindu University, Varanasi

DOI:

https://doi.org/10.48165/pjhas.2023.9.2.1

Keywords:

Artificial Intelligence, Diners, Innovativeness, Restaurants, Service Robots

Abstract

Background: The rapid development of technology has allowed the restaurant sector to integrate a wide range of technologies into service settings. Service robots can boost efficiency and food service revenues. This study examines consumer approval of diner service robots. Objectives: (a) To analyse diners' views on restaurant robots, (b) To know the effect of demographic considerations on robot introduction in restaurants and (c) To examines diners views on prospects and difficulties that affect service robot attitudes. Methodology: An exploratory research design with structured questionnaire was distributed to 362 participants among which 337 were suitable for the study. Purposive sampling was used to obtain diner’s perspective of inducting service robots in restaurants at major cities of Gujarat (Ahmedabad, Surat, Baroda, Gandhinagar & Rajkot). Data analysis was done on the basis of demographic profile and frequency of visit to the restaurants by using SPSS 25.0. Results: Based on admissible Eigen values, the study derived three criteria for diner acceptance of service robots that explained 72.28% of variance. Hypotheses showed age and gender influenced service robot induction. Education did not affect service robot acceptance. The study suggests that people's views on robots affect their views on restaurant robots. Conclusion: The study shows that service robots could assist restaurants. It specifies service robots' study operations. Diner acceptance of service robots will give a theoretical framework for other service industries in technological acceptance and consumer behavior.

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