A review of Marketing and Promotion of Library and Information Products and Services

Authors

  • Satish Kumar Assistant Professor & Head, Dept. of Library and Information Science, Sophia Girls’ College (Autonomous), Ajmer, Rajasthan 305001, India

DOI:

https://doi.org/10.48165/

Keywords:

Marketing, Promotion, Library and Information, Products, services

Abstract

Internet is a huge source of information for any kind of users. Today, information is made an essential  component in our daily life. The most importantly, it provides the desired information in 24/7 mode  without wasting the time and in less efforts. In this connection, the physical libraries have also much and  unique collection of different kind of information but the digital age of information brings challenges in  front of it. Hence, we need to promote and market the products and services in a better way that a library  contains so that the users of the library attract the services and products and use the library.  

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References

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Published

2020-06-21

Issue

Vol. 40 No. 1 (2020): Library Progress (International) (Jan-Jun) 2020

Section

Articles

How to Cite

A review of Marketing and Promotion of Library and Information Products and Services . (2020). Library Progress (International), 40(1), 148–153. https://doi.org/10.48165/