E-Marketing of Library Resources and Services

Authors

  • Janet Onomeh Ubogu Delta State University Library, Abraka, P.M.B. 1, Delta State, Nigeria

DOI:

https://doi.org/10.48165/

Keywords:

E-marketing, Library, Marketing, Library Services

Abstract

Over the years libraries have enjoyed positive and excellent relation with clientele. The new Internet  setting and technical upgrading have made libraries to reorder and get used to these innovations for and    resourceful performance of the system and services. Improving the usage of library materials and services  is indispensable and this is achievable with the help of effective marketing strategies. Librarians should  take this virtual age as a great opportunity rather than as a challenge.  

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Published

2021-06-12

Issue

Vol. 41 No. 1 (2021): Library Progress (International) (Jan-Jun) 2021

Section

Articles

How to Cite

E-Marketing of Library Resources and Services . (2021). Library Progress (International), 41(1), 144–154. https://doi.org/10.48165/