A Study on Impact Assessment of ATIC toll free number of CCCSHAU, Hisar

Abstract

The study was carried out in Haryana state, with an objective to assess the impact of ATIC toll  free number of Chaudhary Charan Singh Haryana Agricultural University, Hisar on farming  community. Empirical data were collected telephonically from 100 respondents comprising  80 males and 20 females through a structured interview schedule and analyzed using  standard methodology. Findings revealed that that more than fourth-fifth of the farmers  mentioned fellow farmers as the main source of information regarding ATIC toll free number.  Nearly one-third of the respondents call to toll free number only as and when required for crop  production related advisory. Most of them were satisfied with their purpose of call and showed  their willingness to call again. The major constraints reported by respondents were ‘language  problems’, short duration of time’ and ‘facility available only few days in a week’. Hence, the  paper concludes that the toll free number of ATIC, CCSHAU, Hisar was proved to be fruitful  and utilized by majority of the farming community due to the reason that it helps in sorting  out the small problems and need not to visit the centre personally.