Factors Influencing Food Ordering on Zomato in Hisar District, Haryana

Abstract

The present study was conducted to investigate the factors influencing food ordering  on Zomato in Hisar region of Haryana. A survey was conducted on 100 respondents by  using questionnaire as research instrument through online mode. Pie charts were plotted  for studying behavior of demographic characters and bar diagrams were used for finding  the influence of factors under study. The validity & reliability of a questionnaire measuring  an attitude and attitude related aspects was tested with exploratory factor analysis and  Cronbach’s alpha The factor analysis with thirteen observed variables (i.e., survey question  responses) that was summarized in terms of two factors with Cronbach alpha values .930  & .902. Cronbach alpha for both the factors was greater than 0.9, hence questionnaire  was reliable and strength of factor 1 was more with higher value of Cronbach alpha. It is  concluded that offers, price, quality of food and delivery charges was effective variables with  high factor loading.