Factors Influencing Food Ordering on Zomato in Hisar District, Haryana

Shakshi; Megha  Goyal; Suman  Ghalawat; Nitin  Kumar

doi:10.48165/JES.2020.36208

Authors

Shakshi Student, MBA, Department of Business Management, CCS Haryana Agricultural University, Hisar, India.
Megha Goyal Assistant Professor, Department of Business Management, CCS Haryana Agricultural University, Hisar, India
Suman Ghalawat Assistant Professor, Department of Business Management, CCS Haryana Agricultural University, Hisar, India.
Nitin Kumar Research Scholar, Kurukshetra university Kurukshetra.

DOI:

https://doi.org/10.48165/JES.2020.36208

Keywords:

Food Ordering, Factor Analysis, Cronbach Alpha

Abstract

The present study was conducted to investigate the factors influencing food ordering on Zomato in Hisar region of Haryana. A survey was conducted on 100 respondents by using questionnaire as research instrument through online mode. Pie charts were plotted for studying behavior of demographic characters and bar diagrams were used for finding the influence of factors under study. The validity & reliability of a questionnaire measuring an attitude and attitude related aspects was tested with exploratory factor analysis and Cronbach’s alpha The factor analysis with thirteen observed variables (i.e., survey question responses) that was summarized in terms of two factors with Cronbach alpha values .930 & .902. Cronbach alpha for both the factors was greater than 0.9, hence questionnaire was reliable and strength of factor 1 was more with higher value of Cronbach alpha. It is concluded that offers, price, quality of food and delivery charges was effective variables with high factor loading.