A Study on Market Linkage of Women Farmers through Group Approaches

Dangi Pooja  Arun; Joginder Singh  Malik; Neelam  Kumari

doi:10.48165/JES.2020.36102

Authors

Dangi Pooja Arun Research Scholar, Department of Extension Education, Chaudhary Charan Singh Haryana Agricultural University, Hisar
Joginder Singh Malik Professor and head, Department of Extension Education, Chaudhary Charan Singh Haryana Agricultural University, Hisar.
Neelam Kumari Research Scholar, Department of Extension Education, Chaudhary Charan Singh Haryana Agricultural University, Hisar.

DOI:

https://doi.org/10.48165/JES.2020.36102

Keywords:

Group approach, Market linkage, Women empowerment, Women farmers

Abstract

Women account for 43 per cent of the agricultural labour force in developing countries and slightly more than 30 per cent in South Asia and India. The Millennium Development Goals specified by the United Nations have “promote gender equality and empower women” as the third most important goal. Group marketing activities have a greater chance of success when attention is not only paid to capacity building in marketing, but also to overall organizational and management skills that could help the groups operate independently. Sankalp Streewadi Aoudhyogik Utpadak Sahakari Sanstha Limited, Uruli Kanchan under BAIF (Bharatiya Agro Industries Foundation) is one of the successful women farmers group which conduct combined training for all the members for costing, pricing, quality control, and product development. It also helped in participating in domestic exhibitions/ trade fairs. The paper attempts to analyse the group approach among women farmers and to identify the market linkage among women group farmers through available literature.