“INFLUENCE OF BRAND LOYALTY AND BRAND EQUITY THROUGH SOCIAL MEDIA MARKETING ON BUYING INTENTION TOWARDS ELECTRONIC HOME APPLIANCES ”. IITM JOURNAL OF BUSINESS STUDIES (JBS) 10, no. 1 (January 30, 2023): 210–225. Accessed November 24, 2024. https://acspublisher.com/journals/index.php/jbs/article/view/16872.