“A STUDY OF POPULAR E-COMMERCE PLATFORMS AND DEMOGRAPHICS PROFILING OF ONLINE CONSUMERS IN INDIA ” (2024) IITM JOURNAL OF BUSINESS STUDIES (JBS), 10(1), pp. 38–50. Available at: https://acspublisher.com/journals/index.php/jbs/article/view/16647 (Accessed: 28 November 2024).