“A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM ”. 2023. IITM JOURNAL OF BUSINESS STUDIES (JBS) 10 (1): 69-84. https://acspublisher.com/journals/index.php/jbs/article/view/16864.