A STUDY ON THE IMPACT OF DISCOUNT AND ODD-EVEN PRICING STRATEGY ON THE PURCHASE INTENTIONS OF OTT MEDIA USERS IN INDIA . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 8, n. 1, p. 24–31, 2022. Disponível em: https://acspublisher.com/journals/index.php/jbs/article/view/16887. Acesso em: 28 nov. 2024.