ADAPTABILITY OF EXTENDED REALITY (XR) FOR MARKETING - AUDIENCE’S PERSPECTIVE ON IMMERSIVE EXPERIENCE DELIVERED THROUGH EXTENDED REALITY (XR) . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 9, n. 1, p. 37–46, 2024. Disponível em: https://acspublisher.com/journals/index.php/jbs/article/view/16717. Acesso em: 24 nov. 2024.