INFLUENCE OF COGNITIVE BIASES ON CONSUMER BUYING BEHAVIOUR . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 10, n. 1, p. 226–241, 2023. Disponível em: https://acspublisher.com/journals/index.php/jbs/article/view/16873. Acesso em: 24 nov. 2024.