INFLUENCE OF BRAND LOYALTY AND BRAND EQUITY THROUGH SOCIAL MEDIA MARKETING ON BUYING INTENTION TOWARDS ELECTRONIC HOME APPLIANCES . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 10, n. 1, p. 210–225, 2023. Disponível em: https://acspublisher.com/journals/index.php/jbs/article/view/16872. Acesso em: 24 nov. 2024.