Ethnocentrism and its Effect on Preference of Indian Consumers for Foreign and Domestic Products . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 11, n. 1, p. 146–157, 2024. Disponível em: https://acspublisher.com/journals/index.php/jbs/article/view/16845. Acesso em: 24 nov. 2024.