“A Study of the Role of Behavioural Finance in Investment Decision Process of Individual Investors with Reference to Behavioural Finance Theories’ Effect on Investors ”, IJIREM, vol. 9, no. 5, pp. 96–102, Oct. 2022, Accessed: Nov. 24, 2024. [Online]. Available: https://acspublisher.com/journals/index.php/ijirem/article/view/10737