Impact of Advertisement Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector . International Journal of Innovative Research in Engineering & Management, [S. l.], v. 8, n. 6, p. 991–996, 2021. Disponível em: https://acspublisher.com/journals/index.php/ijirem/article/view/12007.. Acesso em: 22 jul. 2024.