A Multidisciplinary Understanding on the Industry
Keywords:
Discipline, Economic, Marketing, Perspective, TradeAbstract
The distinction between B2B and "mainstream" advertising reflects the limitations of the traditional, goods-dominant (G-D) model of commerce and a value creation paradigm based on the "producer" vs. "consumer" divide. Customer (S-D) logic expands the understanding of exchange and value creation by stating that all social and economic actors participating in commerce (e.g., corporations, customers, etc.) are service delivering, value-creating organizations; hence, any transaction may be classified as B2B in this sense. B2B marketing (along with other sub-disciplines) may be considered relevant to'mainstream' marketing from this perspective. This broad, actor-to-actor (A2A) methodology leads to a dynamic, interconnected, and systemic approach to value creation. This article looks at how this system works as a computing architecture and the steps that need to be taken to turn it into a theoretical market model influenced by advertisement sub disciplines, marketing programmes, and sciences beyond of business.
Downloads
References
V. Bhatnagar, J. Ranjan, and R. Singh, “Analytical customer relationship management in insurance industry using data mining: A case study of Indian insurance company,” Int. J. Netw. Virtual Organ., 2011, doi: 10.1504/IJNVO.2011.043803.
V. Jain, C. Chawla, S. Arya, R. Agarwal, and M. Agarwal, “An empirical study of product design for new product development with special reference to Indian mobile industry,” Test Eng. Manag., 2019.
V. Dhingra, R. K. Mudgal, and M. Dhingra, “Safe and Healthy Work Environment: A Study of Artisans of Indian Metalware Handicraft Industry,” Manag. Labour Stud., 2017, doi: 10.1177/0258042X17714071.
E. J. Zajac and J. D. Westphal, “The social construction of market value: Institutionalization and learning perspectives on stock market reactions,” Am. Sociol. Rev., 2004, doi: 10.1177/000312240406900306.
M. Akhtar and R. K. Mittal, “Enterprise performance management and flexibility: Factors of effectiveness in upstream oil industry in india,” Glob. J. Flex. Syst. Manag., 2010, doi: 10.1007/BF03396589.
W. Ghai, S. Kumar, and V. A. Athavale, “Using gaussian mixtures on triphone acoustic modelling-based punjabi continuous speech recognition,” 2021, doi: 10.1007/978-
-15-1275-9_32.
V. Anand, “Photovoltaic actuated induction motor for driving electric vehicle,” Int. J. Eng. Adv. Technol., 2019, doi: 10.35940/ijeat.F1298.0986S319.
J. B. Smith and M. Colgate, “Customer value creation: A practical framework,” J. Mark. Theory Pract., 2007, doi: 10.2753/MTP1069-6679150101.
B. Gupta, K. K. Gola, and M. Dhingra, “HEPSO: an efficient sensor node redeployment strategy based on hybrid optimization algorithm in UWASN,” Wirel. Networks, 2021, doi: 10.1007/s11276-021-02584-4.
K. Kumar Gola, N. Chaurasia, B. Gupta, and D. Singh Niranjan, “Sea lion optimization algorithm based node deployment strategy in underwater acoustic sensor network,” Int. J. Commun. Syst., 2021, doi: 10.1002/dac.4723.
S. L. Vargo, K. Koskela-Huotari, S. Baron, B. Edvardsson, J. Reynoso, and M. Colurcio, “A systems perspective on markets – Toward a research agenda,” J. Bus. Res., 2017, doi: 10.1016/j.jbusres.2017.03.011.
P. K. Goswami and G. Goswami, “A corner truncated fractal slot ultrawide spectrum sensing antenna for wireless cognitive radio sensor network,” Int. J. Commun. Syst., 2021, doi: 10.1002/dac.4710.
N. Kumari, A. Kr. Bhatt, R. Kr. Dwivedi, and R. Belwal, “Hybridized approach of image segmentation in classification of fruit mango using BPNN and discriminant analyzer,” Multimed. Tools Appl., 2021, doi: 10.1007/s11042-020-09747-z.
P. Choudhary and R. K. Dwivedi, “A novel algorithm for traffic control using thread based virtual traffic light,” Int. J. Inf. Technol., 2021, doi: 10.1007/s41870-021-00808-6.
S. Sharma and M. Bansal, “Stemming and lemmatization of tweets for sentiment analysis using R,” Int. J. Recent Technol. Eng., 2019, doi: 10.35940/ijrte.B2157.078219.
S. L. Vargo and R. F. Lusch, “It’s all B2B...and beyond: Toward a systems perspective of the market,” Ind. Mark. Manag., 2011, doi: 10.1016/j.indmarman.2010.06.026.
R. Barker and S. Schulte, “Representing the market perspective: Fair value measurement for non-financial assets,” Accounting, Organ. Soc., 2017, doi: 10.1016/j.aos.2014.12.004.
U. Shukla, N. Singhal, and R. Srivastava, “A Large Capacity Optical Switch Design for High-Speed Optical Data Centers,” J. Opt. Commun., 2019, doi: 10.1515/joc 2019-0217.
A. K. Goyal, R. Singh, G. Chauhan, and G. Rath, “Non invasive systemic drug delivery through mucosal routes,” Artificial Cells, Nanomedicine and Biotechnology. 2018, doi: 10.1080/21691401.2018.1463230.
S. Bishnoi, A. Sharma, R. Singhal, and R. N. Goyal, “Edge plane pyrolytic graphite as a sensing surface for the determination of fluvoxamine in urine samples of obsessive-compulsive disorder patients,” Biosens. Bioelectron., 2020, doi: 10.1016/j.bios.2020.112489.
R. B. Castilhos, P. Y. Dolbec, and E. Veresiu, “Introducing a spatial perspective to analyze market dynamics,” Mark. Theory, 2017, doi: 10.1177/1470593116657915.
M. Purohit and A. Badguzer, “Image formulas of certain special functions via generalized Katugampola fractional integral operator,” Math. Eng. Sci. Aerosp., 2020.
S. Gupta, D. Kumar, J. Singh, and Sushila, “An Efficient Computational Technique for Nonlinear Emden-Fowler Equations Arising in Astrophysics and Space Science,” 2020, doi: 10.1007/978-3-030-39112-6_5.
M. O. Bates and T. A. Buckles, “An Examination of Market Entry Perspectives in Emerging Markets,” Int. J. Bus. Econ. Dev., 2017.
V. Fernandez, “Rare-earth elements market: A historical and financial perspective,” Resour. Policy, 2017, doi: 10.1016/j.resourpol.2017.05.010.
S. Grodal and S. J. Kahl, “The discursive perspective of market categorization: Interaction, power, and context,” Res. Sociol. Organ., 2017, doi: 10.1108/S0733- 558X20170000051004.
J. Tuyon and Z. Ahmad, “Behavioural finance perspectives on Malaysian stock market efficiency,” Borsa Istanbul Rev., 2016, doi: 10.1016/j.bir.2016.01.001.
