Skip to content
Home▶ Journals▶ Indian Journal of Extension Education▶Archive▶Vol. 60 No. 4 (2024)▶Uncovering Farmers’ Information Need through Kisan Call…
Indian Journal of Extension Education
Indian Journal of Extension Education ›
Online ISSN 2454-552X
Submit your paper About the journal
Research Article

Uncovering Farmers’ Information Need through Kisan Call Centre Data Analytics of Haryana State

, , , , , , , ,
Samarth Godara — ICAR-Indian Agricultural Statistics Research Institute, New Delhi, India
Ram Swaroop Bana — ICAR-Indian Agricultural Research Institute, New Delhi
Sudeep Marwaha — ICAR-Indian Agricultural Statistics Research Institute, New Delhi, India
Rajender Parsad — ICAR-Indian Agricultural Statistics Research Institute, New Delhi, India
Manjeet Singh Nain — ICAR-Indian Agricultural Research Institute, New Delhi
Subhashree Sahu — ICAR-Indian Agricultural Research Institute, New Delhi
Anushka Mehta — Central Agricultural University, Jhansi, Uttar Pradesh, India
Deepak Singh — ICAR-Indian Agricultural Statistics Research Institute, New Delhi, India
Raju Kumar — ICAR-Indian Agricultural Statistics Research Institute, New Delhi, India
Published 30 Sep 2024 Vol. 60 No. 4 (2024), pp. 59-66 ● Open access
❝ How to cite 🔗 https://doi.org/10.48165/IJEE.2024.60411
Formats:PDF ● Open access
Download PDF

Abstract

 

Data analytics in agriculture helps in precise decision-making, predict market trends, and address specific challenges faced by farmers resulting in sustainable agriculture. The present study investigates the information needs of farmers of Haryana by analysing 26.8 lakhs query calls made to the Kisan Call Centre from January 2009 to May 2024. The temporal and spatial analysis presents the evolution of call volumes over time along with their geographic distribution, further enabling district-wise targeted interventions. Calls are categorised based on crops and query type, providing a sense of the major crop-based challenges. Seasonal patterns in the queries and identification of critical periods are deciphered through month-wise analysis. Policymakers can formulate strategies according to the category, geographic, and chronological aspects of farmer inquiries. The research findings underscore the importance of data-driven insights in enhancing agricultural support systems, thus bettering the efficiency and effectiveness of the farming decisions in Haryana and beyond. 

KeywordsCrop-specific challengesData analyticsFarmer queriesGeospatial analysisKisan call centresTemporal analysis

The full text of this article is available as a PDF.

Download PDF
  1. Ajawan, P., Desai, P., & Desai, V. (2020). Smart Sampark: An approach towards building a responsive system for Kisan Call Centre. In Proceedings of the International Conference on Big Data and High-Performance Computing (pp. 1-6). https://doi.org/10.1109/ B-HTC50970.2020.9297854
  2. Aker, J. C., & Mbiti, I. M. (2010). Mobile phones and economic development in Africa. Journal of Economic Perspectives, 24(3), 207-232. https://doi.org/10.1257/jep.24.3.207
  3. Akter, S., & Alam, M. M. (2024). Farmers’ satisfaction with agricultural extension: A service quality-based assessment. Indian Journal of Extension Education, 60(3), 1-6. https://doi.org/10.48165/ ijee.2024.60301
  4. Bana, R. S., Bamboriya, S. D., Padaria, R. N., Dhakar, R. K., Khaswan, S. L., Choudhary, R. L., & Bamboriya, J. S. (2022). Planting period effects on wheat productivity and water footprints: Insights through adaptive trials and APSIM simulations. Agronomy, 12(1), 226. https://doi.org/10.3390/agronomy12010226
  5. Bana, R. S., Bamboriya, S., Kumar, V., Godara, S., Gaydon, D. S., Laing, A. M., Dhakar, R. K., Shivay, Y. S., Meena, V. S., & Singh, D. (2023). Identifying optimum residue levels under long-term conservation agriculture for greater crop and water productivity, sustainability, and carbon sequestration of rice-wheat cropping system using APSIM model. Soil & Tillage Research, 232, 105745. https://doi.org/10.1016/j.still.2023.105745
  6. Choudhary, A. K., Sood, P., Rahi, S., Yadav, D. S., Thakur, O. C., Siranta, K. R., Dass, A., Singh, Y. V., Kumar, A., Vijayakumar, S., Bhupenchandra, I., Dua, V. K., Shivadhar, Bana, R. S., Pooniya, V., Sepat, S., Kumar, S., Rajawat, M., Singh, V., Rajanna, G. A., Harish, M. N., Varatharajan, T., Kumar, A., & Tyagi, V. (2022). Rice productivity, Zn biofortification, and nutrient-use efficiency as influenced by Zn fertilization under conventional transplanted rice and the system of rice intensification. Frontiers in Environmental Science, 10, 869194. https://doi.org/10.3389/ fenvs.2022.869194
  7. Das, S., Dash, S., & Banerjee, P. K. (2023). Relationship between farmers’ profiles with their attitude towards use of Kisan Call Centre. Gujarat Journal of Extension Education. https://doi.org/ 10.56572/gjoee.2023.35.2.0021
  8. Glendenning, C. J., Babu, S. C., & Asenso-Okyere, K. (2011). Review of agricultural extension in India: Are farmers’ information needs being met? IFPRI Discussion Paper 01048. International Food Policy Research Institute. https://doi.org/10.2499/9780896296 756
  9. Godara, S., & Toshniwal, D. (2020). Sequential pattern mining combined multi-criteria decision-making for farmers’ queries characterization. Computers and Electronics in Agriculture, 173, 105448. https://doi.org/10.1016/j.compag.2020.10544
  10. Godara, S., Bana, R. S., Bishnoi, S., Nain, M. S., Parsad, R., & Marwaha, S. (2024). Data-driven insights for agricultural extension services in Rajasthan: A study of Kisan Call Center queries. Indian Journal of Extension Education, 60(1), 53-58. https://doi.org/10.48165/ IJEE.2024.60110
  11. Godara, S., Bana, R. S., Godara, S., Parsad, R., & Marwaha, S. (2023). Decoding agricultural needs: An in-depth analysis of farmer queries in Punjab’s Kisan Call Centre. Journal of Agriculture and Ecology. https://doi.org/10.58628/jae-2317-317
  12. Godara, S., Toshniwal, D., Bana, R. S., Singh, D., Bedi, J., Parsad, R., Dabas, J. P. S., Jhajhria, A., Kumar, R., & Marwaha, S. (2023). AgrIntel: Spatio-temporal profiling of nationwide plant protection problems using helpline data. Engineering Applications of Artificial Intelligence, 117, 105555. https://doi.org/10.1016/ j.engappai.2023.105555
  13. Godara, S., Toshniwal, D., Parsad, R., Bana, R. S., Singh, D., Bedi, J., Jhajhria, A., Dabas, J. P. S., & Marwaha, S. (2022). AgriMine: A deep learning integrated spatio-temporal analytics framework for diagnosing nationwide agricultural issues using farmers’ helpline data. Computers and Electronics in Agriculture, 201, 107308. https://doi.org/10.1016/j.compag.2022.107308
  14. Kavitha, S., & Anandaraja, N. (2017). Kisan Call Centre Services to the farming community: An analysis. Journal of Extension Education, 29(3), 5910-5916. doi: 10.26725/JEE.2017.3.29. 5910-5916.
  15. Koshy, S. M., & Kumar, N. K. (2016). Attitude of farmers towards Kisan Call Centres. Journal of Extension Education, 28(4), 5753- 5759. doi: 10.26725/JEE.2016.4.28.5753-5759.
  16. Mittal, S., & Mehar, M. (2016). Socio-economic factors affecting adoption of modern information and communication technology by farmers in India: Analysis using multivariate probit model. The Journal of Agricultural Education and Extension, 22(2), 199- 212. https://doi.org/10.1080/1389224X.2015.1026363
  17. Nikam, V., Ashok, A., & Pal, S. (2022). Farmers’ information needs, access and its impact: Evidence from different cotton-producing regions in Maharashtra, India. Agricultural Systems, 196, 103317. https://doi.org/10.1016/j.agsy.2021.103317
  18. Niranjan, S., Singh, D. R., Kumar, N. R., Jha, G. K., Venkatesh, P., Nain, M. S., & Krishnakumare, B. (2023). Do information networks enhance adoption of sustainable agricultural practices? Evidence from northern dry zone of Karnataka, India, Indian Journal of Extension Education, 59(1), 86-91 http://doi.org/10.48165/ IJEE.2023.59118
  19. Panda, S., Modak, S., Devi, Y. L., Das, L., Pal, P. K., & Nain, M. S. (2019). Access and usage of Information and Communication Technology (ICT) to accelerate farmers’ income. Journal of Community Mobilization and Sustainable Development, 14(1), 200-205.
  20. Patil, K. V., & Patel, V. T. (2022). Factors influencing the utilization pattern of Kisan Mobile Advisory Service. Indian Journal of Extension Education, 58(3), 38-41. https://doi.org/10.48165/ ijee.2022.58308
  21. Puneeth, R., & Kumara, N. (2022). Constraints and suggestions expressed by the farmers toward Kisan Call Centre (KCC) advisories. Agricultural Journal of Environmental and Economic Studies, 40, 121794. https://doi.org/10.9734/ajaees/2022/ v40i121794
  22. Puneeth, R., Naika, M., Patil, S., & Suman, K. M. (2024). Satisfaction level of the farmers regarding Kisan Call Centre (KCC) advisories. Agricultural Journal of Environmental and Economic Studies, 42, 42406. https://doi.org/10.9734/ajaees/2024/v42i42406
  23. Ramasamy, D. P., Geetha, K., Radhakrishnan, V., & Iniya, V. (2024). Comprehensive analysis of Kisan Call Centre in Tiruchirappalli District of Tamil Nadu, India. Agricultural Journal of Environmental and Economic Studies, 42, 12347. https://doi.org/ 10.9734/ajaees/2024/v42i12347
  24. Ravi Kumar, K., Nain, M. S., Singh, R., Chahal, V. P., & Bana, R. S. (2015). Analysis of farmers’ communication network and factors of knowledge regarding agro-meteorological parameters. Indian Journal of Agricultural Sciences, 85(12), 1592-1596. https:// doi.org/10.56093/ijas.v85i12.54314
  25. Ray, P., & Chowdhury, S. (2015). Kisan call centre: A new vista for Indian agricultural extension system. International Journal of Social Sciences, 4(2&3), 171-183.
  26. Sahu, S., Bishnoi, S., Sharma, R., Mahra, G., Barua, S., Madhavan, V., Sinha, S., Wason, M., Joshi, P., & Sharma, S. (2024). Exploring popular information sources and determinants of farmers’ access to agricultural extension services in the Indo-Gangetic plains. Frontiers in Sustainable Food Systems, 8, 1339243.https://doi.org/ 10.3389/fsufs.2024.1339243
  27. Sarangi, C., Mishra, P., & Roul, P. K. (2024). Impact analysis of Kisan Call Centre in Odisha. International Journal of Agricultural Extension and Social Development, 7(4), 177-180. https://doi.org/ 10.33545/26180723.2024.v7.i4c.520
  28. Satapathy, G. P., Das, S., Sahu, B., Dash, S., & Tripathy, M. (2024). Constraints of ICT adoption in agriculture in Khurda and Bargarh districts of Odisha. Indian Journal of Extension Education, 60(3), 106-109. https://doi.org/10.48165/ijee.2024.603rn04
  29. Sharma, N., Ghosh, S., & Saha, M. (2021). An approach for exploring new frontiers for optimizing query volume for Farmer Call Centre KCC query pattern. In Proceedings of the International Conference on Agricultural and Environmental Studies (pp. 169- 180). https://doi.org/10.1007/978-981-33-4312-2_6
  30. Soam, S. K., & Venkatesan, P. (2015). State Agriculture Infrastructure Development Programme (SAIDP) plan for agricultural research & extension through strengthening of KVKs, technology resource centers, ATMA and Kissan Call Centers. National Academy of Agricultural Research Management, Hyderabad, 205.
  31. Starasts, A. (2015). Unearthing farmers’ information seeking contexts and challenges in digital, local and industry environments. Library & Information Science Research, 37(2), 156-163. https://doi.org/ 10.1016/j.lisr.2015.02.004
  32. Verma, R. K., Sharma, J. P., Burman, R. R., Kumar, P., Bana, R. S., & Bhowmik, A. (2020). Horticulture based entrepreneurial development in Uttar Pradesh: Constraints analysis and strategic suggestions. Journal of Community Mobilization and Sustainable Development, 15(3), 764-768.
  33. Yadav, V., Doharey, R. K., Meena, N. R., Kumar, R., & Naveen, P. (2022). A study on personal demographic traits of farmers towards Kisan Call Centre in Ayodhya District of Uttar Pradesh. Asian Journal of Agricultural Extension, Economics and Sociology, 7(5), 971-975. https://doi.org/10.9734/ajaees/2022/v40i1031167
  34. Yadav, V., Doharey, R. K., Vishwakarma, J., Meena, N., Kumar, M., & Kumar, Y. (2024). Cultivating solutions: Farmer-driven constraints and suggestions for Kisan Call Centre advisories. Journal of Experimental Agriculture International. https://doi.org/10.9734/ jeai/2024/v46i22316

Looking up citing articles…

    Creative Commons License

    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.