Uncovering Farmers’ Information Need through Kisan Call Centre Data Analytics of Haryana State
DOI:
https://doi.org/10.48165/IJEE.2024.60411Keywords:
Crop-specific challenges, Data analytics, Farmer queries, Geospatial analysis, Kisan call centres, Temporal analysisAbstract
Data analytics in agriculture helps in precise decision-making, predict market trends, and address specific challenges faced by farmers resulting in sustainable agriculture. The present study investigates the information needs of farmers of Haryana by analysing 26.8 lakhs query calls made to the Kisan Call Centre from January 2009 to May 2024. The temporal and spatial analysis presents the evolution of call volumes over time along with their geographic distribution, further enabling district-wise targeted interventions. Calls are categorised based on crops and query type, providing a sense of the major crop-based challenges. Seasonal patterns in the queries and identification of critical periods are deciphered through month-wise analysis. Policymakers can formulate strategies according to the category, geographic, and chronological aspects of farmer inquiries. The research findings underscore the importance of data-driven insights in enhancing agricultural support systems, thus bettering the efficiency and effectiveness of the farming decisions in Haryana and beyond.
Downloads
References
Ajawan, P., Desai, P., & Desai, V. (2020). Smart Sampark: An approach towards building a responsive system for Kisan Call Centre. In Proceedings of the International Conference on Big Data and High-Performance Computing (pp. 1-6). https://doi.org/10.1109/ B-HTC50970.2020.9297854
Aker, J. C., & Mbiti, I. M. (2010). Mobile phones and economic development in Africa. Journal of Economic Perspectives, 24(3), 207-232. https://doi.org/10.1257/jep.24.3.207
Akter, S., & Alam, M. M. (2024). Farmers’ satisfaction with agricultural extension: A service quality-based assessment. Indian Journal of Extension Education, 60(3), 1-6. https://doi.org/10.48165/ ijee.2024.60301
Bana, R. S., Bamboriya, S. D., Padaria, R. N., Dhakar, R. K., Khaswan, S. L., Choudhary, R. L., & Bamboriya, J. S. (2022). Planting period effects on wheat productivity and water footprints: Insights through adaptive trials and APSIM simulations. Agronomy, 12(1), 226. https://doi.org/10.3390/agronomy12010226
Bana, R. S., Bamboriya, S., Kumar, V., Godara, S., Gaydon, D. S., Laing, A. M., Dhakar, R. K., Shivay, Y. S., Meena, V. S., & Singh, D. (2023). Identifying optimum residue levels under long-term conservation agriculture for greater crop and water productivity, sustainability, and carbon sequestration of rice-wheat cropping system using APSIM model. Soil & Tillage Research, 232, 105745. https://doi.org/10.1016/j.still.2023.105745
Choudhary, A. K., Sood, P., Rahi, S., Yadav, D. S., Thakur, O. C., Siranta, K. R., Dass, A., Singh, Y. V., Kumar, A., Vijayakumar, S., Bhupenchandra, I., Dua, V. K., Shivadhar, Bana, R. S., Pooniya, V., Sepat, S., Kumar, S., Rajawat, M., Singh, V., Rajanna, G. A., Harish, M. N., Varatharajan, T., Kumar, A., & Tyagi, V. (2022). Rice productivity, Zn biofortification, and nutrient-use efficiency as influenced by Zn fertilization under conventional transplanted rice and the system of rice intensification. Frontiers in Environmental Science, 10, 869194. https://doi.org/10.3389/ fenvs.2022.869194
Das, S., Dash, S., & Banerjee, P. K. (2023). Relationship between farmers’ profiles with their attitude towards use of Kisan Call Centre. Gujarat Journal of Extension Education. https://doi.org/ 10.56572/gjoee.2023.35.2.0021
Glendenning, C. J., Babu, S. C., & Asenso-Okyere, K. (2011). Review of agricultural extension in India: Are farmers’ information needs being met? IFPRI Discussion Paper 01048. International Food Policy Research Institute. https://doi.org/10.2499/9780896296 756
Godara, S., & Toshniwal, D. (2020). Sequential pattern mining combined multi-criteria decision-making for farmers’ queries characterization. Computers and Electronics in Agriculture, 173, 105448. https://doi.org/10.1016/j.compag.2020.10544
Godara, S., Bana, R. S., Bishnoi, S., Nain, M. S., Parsad, R., & Marwaha, S. (2024). Data-driven insights for agricultural extension services in Rajasthan: A study of Kisan Call Center queries. Indian Journal of Extension Education, 60(1), 53-58. https://doi.org/10.48165/ IJEE.2024.60110
Godara, S., Bana, R. S., Godara, S., Parsad, R., & Marwaha, S. (2023). Decoding agricultural needs: An in-depth analysis of farmer queries in Punjab’s Kisan Call Centre. Journal of Agriculture and Ecology. https://doi.org/10.58628/jae-2317-317
Godara, S., Toshniwal, D., Bana, R. S., Singh, D., Bedi, J., Parsad, R., Dabas, J. P. S., Jhajhria, A., Kumar, R., & Marwaha, S. (2023). AgrIntel: Spatio-temporal profiling of nationwide plant protection problems using helpline data. Engineering Applications of Artificial Intelligence, 117, 105555. https://doi.org/10.1016/ j.engappai.2023.105555
Godara, S., Toshniwal, D., Parsad, R., Bana, R. S., Singh, D., Bedi, J., Jhajhria, A., Dabas, J. P. S., & Marwaha, S. (2022). AgriMine: A deep learning integrated spatio-temporal analytics framework for diagnosing nationwide agricultural issues using farmers’ helpline data. Computers and Electronics in Agriculture, 201, 107308. https://doi.org/10.1016/j.compag.2022.107308
Kavitha, S., & Anandaraja, N. (2017). Kisan Call Centre Services to the farming community: An analysis. Journal of Extension Education, 29(3), 5910-5916. doi: 10.26725/JEE.2017.3.29. 5910-5916.
Koshy, S. M., & Kumar, N. K. (2016). Attitude of farmers towards Kisan Call Centres. Journal of Extension Education, 28(4), 5753- 5759. doi: 10.26725/JEE.2016.4.28.5753-5759.
Mittal, S., & Mehar, M. (2016). Socio-economic factors affecting adoption of modern information and communication technology by farmers in India: Analysis using multivariate probit model. The Journal of Agricultural Education and Extension, 22(2), 199- 212. https://doi.org/10.1080/1389224X.2015.1026363
Nikam, V., Ashok, A., & Pal, S. (2022). Farmers’ information needs, access and its impact: Evidence from different cotton-producing regions in Maharashtra, India. Agricultural Systems, 196, 103317. https://doi.org/10.1016/j.agsy.2021.103317
Niranjan, S., Singh, D. R., Kumar, N. R., Jha, G. K., Venkatesh, P., Nain, M. S., & Krishnakumare, B. (2023). Do information networks enhance adoption of sustainable agricultural practices? Evidence from northern dry zone of Karnataka, India, Indian Journal of Extension Education, 59(1), 86-91 http://doi.org/10.48165/ IJEE.2023.59118
Panda, S., Modak, S., Devi, Y. L., Das, L., Pal, P. K., & Nain, M. S. (2019). Access and usage of Information and Communication Technology (ICT) to accelerate farmers’ income. Journal of Community Mobilization and Sustainable Development, 14(1), 200-205.
Patil, K. V., & Patel, V. T. (2022). Factors influencing the utilization pattern of Kisan Mobile Advisory Service. Indian Journal of Extension Education, 58(3), 38-41. https://doi.org/10.48165/ ijee.2022.58308
Puneeth, R., & Kumara, N. (2022). Constraints and suggestions expressed by the farmers toward Kisan Call Centre (KCC) advisories. Agricultural Journal of Environmental and Economic Studies, 40, 121794. https://doi.org/10.9734/ajaees/2022/ v40i121794
Puneeth, R., Naika, M., Patil, S., & Suman, K. M. (2024). Satisfaction level of the farmers regarding Kisan Call Centre (KCC) advisories. Agricultural Journal of Environmental and Economic Studies, 42, 42406. https://doi.org/10.9734/ajaees/2024/v42i42406
Ramasamy, D. P., Geetha, K., Radhakrishnan, V., & Iniya, V. (2024). Comprehensive analysis of Kisan Call Centre in Tiruchirappalli District of Tamil Nadu, India. Agricultural Journal of Environmental and Economic Studies, 42, 12347. https://doi.org/ 10.9734/ajaees/2024/v42i12347
Ravi Kumar, K., Nain, M. S., Singh, R., Chahal, V. P., & Bana, R. S. (2015). Analysis of farmers’ communication network and factors of knowledge regarding agro-meteorological parameters. Indian Journal of Agricultural Sciences, 85(12), 1592-1596. https:// doi.org/10.56093/ijas.v85i12.54314
Ray, P., & Chowdhury, S. (2015). Kisan call centre: A new vista for Indian agricultural extension system. International Journal of Social Sciences, 4(2&3), 171-183.
Sahu, S., Bishnoi, S., Sharma, R., Mahra, G., Barua, S., Madhavan, V., Sinha, S., Wason, M., Joshi, P., & Sharma, S. (2024). Exploring popular information sources and determinants of farmers’ access to agricultural extension services in the Indo-Gangetic plains. Frontiers in Sustainable Food Systems, 8, 1339243.https://doi.org/ 10.3389/fsufs.2024.1339243
Sarangi, C., Mishra, P., & Roul, P. K. (2024). Impact analysis of Kisan Call Centre in Odisha. International Journal of Agricultural Extension and Social Development, 7(4), 177-180. https://doi.org/ 10.33545/26180723.2024.v7.i4c.520
Satapathy, G. P., Das, S., Sahu, B., Dash, S., & Tripathy, M. (2024). Constraints of ICT adoption in agriculture in Khurda and Bargarh districts of Odisha. Indian Journal of Extension Education, 60(3), 106-109. https://doi.org/10.48165/ijee.2024.603rn04
Sharma, N., Ghosh, S., & Saha, M. (2021). An approach for exploring new frontiers for optimizing query volume for Farmer Call Centre KCC query pattern. In Proceedings of the International Conference on Agricultural and Environmental Studies (pp. 169- 180). https://doi.org/10.1007/978-981-33-4312-2_6
Soam, S. K., & Venkatesan, P. (2015). State Agriculture Infrastructure Development Programme (SAIDP) plan for agricultural research & extension through strengthening of KVKs, technology resource centers, ATMA and Kissan Call Centers. National Academy of Agricultural Research Management, Hyderabad, 205.
Starasts, A. (2015). Unearthing farmers’ information seeking contexts and challenges in digital, local and industry environments. Library & Information Science Research, 37(2), 156-163. https://doi.org/ 10.1016/j.lisr.2015.02.004
Verma, R. K., Sharma, J. P., Burman, R. R., Kumar, P., Bana, R. S., & Bhowmik, A. (2020). Horticulture based entrepreneurial development in Uttar Pradesh: Constraints analysis and strategic suggestions. Journal of Community Mobilization and Sustainable Development, 15(3), 764-768.
Yadav, V., Doharey, R. K., Meena, N. R., Kumar, R., & Naveen, P. (2022). A study on personal demographic traits of farmers towards Kisan Call Centre in Ayodhya District of Uttar Pradesh. Asian Journal of Agricultural Extension, Economics and Sociology, 7(5), 971-975. https://doi.org/10.9734/ajaees/2022/v40i1031167
Yadav, V., Doharey, R. K., Vishwakarma, J., Meena, N., Kumar, M., & Kumar, Y. (2024). Cultivating solutions: Farmer-driven constraints and suggestions for Kisan Call Centre advisories. Journal of Experimental Agriculture International. https://doi.org/10.9734/ jeai/2024/v46i22316
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.