Impact of Corporate Name Change on Stock Prices: Evidence from BSE
DOI:
https://doi.org/10.48165/gmj.2022.17.1.10Keywords:
Event study methodology, Corporate name change, Shareholder’s wealth, Abnormal returnsAbstract
The study examines the impact of the corporate name change on stock prices. By employing the event study methodology, efforts have been made to analyze how the market reacts to the corporate name change of companies during the years 2019 and 2020 listed on the Bombay Stock Exchange (BSE). The results suggested that corporate name change hardly impacts stock prices and shareholders’ wealth. Our findings also indicated that investors are rational in India. The t-test has been used to test the significance of the results. The study adds to the literature as few studies have been conducted in the Indian context that analyzed the impact of the corporate name change on stock market reactions and has provided inconclusive results.
Downloads
References
Agnihotri, A., & Bhattacharya, S. (2017). Corporate Name Change and the Market Valuation of Firms: Evidence from an Emerging Market. International Journal of
the Economics of Business, 24(1), 73–90. https://doi. org/10.1080/13571516.2016.1253186
Biktimirov, E. N., & Durrani, F. (2017). Market reactions to corporate name changes: evidence from the Toronto Stock Exchange. International Journal of Managerial Finance, 13(1), 50–69. https://doi.org/10.1108/IJMF
-2015-0154
Bosch, J.-C., & Hirschey, M. (2012). The Valuation Effects of Corporate Name Changes. Financial Management Association International, 18(4), 64–73. https://doi. org/10.1108/03074350910935812
Cooper, M. j., Dimitrov, O., & Rau, P. R. (2001). A Rose. com by any other name. The Journal of Finance, 56(6), 2371–2388. https://doi.org/10.1111/0022- 1082.00408
Fama, E., Fisher, L., Jensen, M., & Roll, R. (1969). The Adjustment of Stock Prices to New Information. International Economic Review, 10(1), 1. https://doi. org/10.2307/2525569
Gill, S. (2012). Upward Switches on BSE: An Explanation for Anomalous Stock Price Behaviour. Vikalpa, 37(4), 11–28. https://doi.org/10.1177/0256090920120402
Glynn, M. A., & Abzug, R. (2002). Isomorphism Identity: Symbolic Institutionalizing Names. Academy of Management Journal, 45(1), 267–280.
Gupta, M., & Aggarwal, N. (2014). The Impact of Stock Name Change on Shareholder Wealth: Evidence from Indian Capital Markets. Journal of Management Research, 14(1), 15–24. https://doi.
org/10.4324/9781315819198
Horsky, D., & Swyngedouw, P. (1987). Does it Pay to Change Your Company’s Name? A Stock Market Perspective. Marketing Science, 6(4), 320–335. https://doi.org/10.1287/mksc.6.4.320
Howe, J. S. (1982). a Rose By Any Other Name? a Note on Corporate Name Changes. Financial Review, 17(4), 271–278. https://doi.org/10.1111/j.1540-6288.1982. tb00510.x
Josev, T., Chan, H., & Faff, R. (2004). What’s in a name? Evidence on corporate name changes from the Australian capital market. Pacific Accounting Review, 16(1), 57–75. https://doi.
org/10.1108/01140580410818469
Kadapakkam, P., & Misra, L. (2007). What’s in a Nickname? Price and Volume Effects of a Pure Ticker Symbol Change. The Journal of Financial Research, XXX(1), 53–71.
Karbhari, Y., Sori, Z. M., & Mohamad, S. (2004). Shareholder wealth effects and corporate name change: Evidence from Malaysia. Corporate Ownership and Control, 2(1), 38–49. https://doi.
org/10.22495/cocv2i1p3
Karim, B. (2011). Corporate name change and share holder wealth effect: Empirical evidence in the French Stock Market. Journal of Asset Management, 12(3), 203–213. https://doi.org/10.1057/ jam.2011.9
Karpoff, J. M., & Rankine, G. (1994). In search of a signaling effect: The wealth effects of corporate name changes. Journal of Banking and Finance, 18(6), 1027–1045. https://doi.org/10.1016/0378-
(94)00058-1
Kashmiri, S., & Mahajan, V. (2015). The name’s the game: Does marketing impact the value of corpo rate name changes? Journal of Business Research, 68(2), 281–290. https://doi.org/10.1016/j.jbus res.2014.07.007
Koku, P. S. (1997). Corporate name change sig naling in the services industry. Journal of Services Marketing, 11(6), 392–408. https://doi. org/10.1108/08876049710187491
Kot, H. W. (2011). Corporate name changes: Price reac tions and long-run performance. Pacific Basin Finance Journal, 19(2), 230–244. https://doi. org/10.1016/j.pacfin.2010.10.003
Lee, P. M. (2001). What’s in a name.com?: The effects of “.com” name changes on stock prices and trading activity. Strategic Management Journal, 22(8), 793– 804. https://doi.org/10.1002/smj.177
Mase, B. (2009). The impact of name changes on company value. Managerial Finance, 35(4), 316–324. https:// doi.org/10.1108/03074350910935812
Muzellec, L. (2006). What is in a Name Change? Re-Joycing Corporate Names to Create Corporate Brands. Corporate Reputation Review, 8(4), 305– 316. https://doi.org/10.1057/palgrave.crr.1540257
Sorescu, A., Warren, N. L., & Ertekin, L. (2017). Event study methodology in the marketing literature: an overview. Journal of the Academy of Marketing Science, 45(2), 186–207. https://doi.org/10.1007/
s11747-017-0516-y
Wu, Y. (2010). What’s in a name? What leads a firm to change its name and what the new name foreshad ows. Journal of Banking & Finance, 34(6), 1344-1359.