Identifying the factors influencing intention to purchase organic food and their relevance with time

Authors

  • Harmandeep Kaur

DOI:

https://doi.org/10.48165/gmj.2022.17.1.7

Keywords:

Organic food, Intention to purchase, Literature review

Abstract

During the last few decades, demand for organic food has increased  globally. Consequently, academic interest in understanding the  different factors affecting organic food consumption has also increased.  But, the scope of the previous studies is both broad and fragmented.  There is an absence of a study that identifies the most important factors  affecting the intention to purchase organic and changing relevance of  these factors with time. The current study, on the basis of review of past  studies, identifies the most important factors affecting the intention to  purchase organic and identifies changing pattern of these factors with  time. A total of 109 empirical studies were considered in this study.  The primary outcomes of this research paper are: a) identification of  the most important factors influencing intention to purchase organic  food; b) changing relevance of these factors with time; c) implications  for scholars and policymakers interested in understanding issues  regarding organic food consumption.  

Downloads

Download data is not yet available.

References

Aertsens, J., Verbeke, W., Mondelaers, K., & Huylenbroeck, G. Van. (2009). Personal determi nants of organic food consumption : a review. British Food Journal, 111(10), 1140–1167. https://doi. org/10.1108/00070700910992961

Aitken, R., Watkins, L., Williams, J., & Kean, A. (2020). The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food. Journal of Cleaner Production, 255, 120334. https://doi.org/10.1016/j.jclepro.2020.120334

Ajzen, I. (1991). The theory of planned behav ior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi. org/10.1016/0749-5978(91)90020-t

Akbar, A., Ali, S., Ahmad, M. A., Akbar, M., & Danish, M. (2019). Understanding the antecedents of organic food consumption in pakistan: Moderating role of food neophobia. International Journal of

Environmental Research and Public Health, 16(20). https://doi.org/10.3390/ijerph16204043

Anisimova, T. (2016). Integrating Multiple Factors Affecting Consumer Behavior Toward Organic Foods: The Role of Healthism, Hedonism, and Trust in Consumer Purchase Intentions of Organic Foods. Journal of Food Products Marketing, 22(7), 809–823. https://doi.org/10.1080/10454446.2015.1121429

Asif, M., Xuhui, W., Nasiri, A., & Ayyub, S. (2018). Determinant factors influencing organic food pur chase intention and the moderating role of aware ness: A comparative analysis. Food Quality and Preference, 63(August 2017), 144–150. https://doi. org/10.1016/j.foodqual.2017.08.006

Aungatichart, N., Fukushige, A., & Aryupong, M. (2020). Mediating role of consumer identity between factors influencing purchase intention and actual behavior in organic food consumption in Thailand. Pakistan Journal of Commerce and Social Sciences (PJCSS), 14 (2), pp. 424-449

Bai, L., Wang, M., & Gong, S. (2019). Understanding the antecedents of organic food purchases: The import ant roles of beliefs, subjective norms, and identity expressiveness. Sustainability (Switzerland), 11(11). https://doi.org/10.3390/su11113045

Basha, M. B., & Lal, D. (2019). Indian consumers’ atti tudes towards purchasing organically produced foods : An empirical study. Journal of Cleaner Production, 215, 99–111. https://doi.org/10.1016/j. jclepro.2018.12.098

Bauer, H. H., Heinrich, D., & Schäfer, D. B. (2013). The effects of organic labels on global, local, and pri vate brands. More hype than substance? Journal of Business Research, 66(8), 1035–1043. https://doi. org/10.1016/j.jbusres.2011.12.028

Boobalan, K., & Sulur, G. (2020). Organic consumerism : A comparison between India and the USA. Journal of Retailing and Consumer Services, 53(September 2019), 101988. https://doi.org/10.1016/j.jretcon

ser.2019.101988

Brümmer, N., & Zander, K. (2020). Drivers of organic food choice in Germany—the case of young adults. Organic Agriculture, 10(2020), 57–64. https://doi. org/10.1007/s13165-020-00306-2

Chang, H., Zhang, L., & Lee, J. S. (2019). Not all organic food is created equal: the role of product type, per ceived authenticity, and construal level. Journal of Marketing Communications, 25(8), 820–842. https:// doi.org/10.1080/13527266.2018.1468350

Chang, S. H., & Chang, C. W. (2017). Tie strength, green expertise, and interpersonal influences on the purchase of organic food in an emerging market. British Food Journal, 119(2), 284–300. https://doi.

org/10.1108/BFJ-04-2016-0156

Chen, J., & Lobo, A. (2012). Organic food products in China: determinants of consumers’ purchase inten tions. International Review of Retail, Distribution and Consumer Research, 22(3), 293–314. https://doi.org/ 10.1080/09593969.2012.682596

Chen, J., Lobo, A., & Rajendran, N. (2014). Drivers of organic food purchase intentions in mainland China – evaluating potential customers ’ attitudes , demo graphics and segmentation. International Journal of Consumer Studies, 38(2010), 346–356. https://doi. org/10.1111/ijcs.12095

Chib, S., Dewal, K., Artani, K., & Turkar, S. (2019). Antecedents of organic food consumption among the indian customers. International Journal of Innovative Technology and Exploring Engineering, 8(12), 5811–

https://doi.org/10.35940/ijitee.L3723.1081219 Chou, F. sha, Wang, C. C., Lai, M. C., Tung, C. H., Yang, Y. J., & Tsai, K. H. (2020). Persuasiveness of organic agricultural products: Argument strength, health consciousness, self-reference, health risk, and per ceived fear. British Food Journal, 122(4), 1289–1304. https://doi.org/10.1108/BFJ-11-2019-0868

Chu, K. M. (2018). Mediating Influences of Attitude on Internal and External Factors Influencing Consumers ’ Intention to Purchase Organic Foods in China. Sustainability, 1–15. https://doi.org/10.3390/

su10124690

Cucchiara, C., Kwon, S., & Ha, S. (2015). Message framing and consumer responses to organic seafood labeling. British Food Journal, 117(5), 1547–1563. https://doi. org/10.1108/BFJ-07-2014-0261

Cook, A., Kerr, G., & Moore, K. (2002). Attitudes and intentions towards purchasing GM food. Journal of Economic Psychology, 23(5), 557-572. https://doi. org/10.1016/s0167-4870(02)00117-4

Curvelo, I. C. G., Watanabe, E. A. de M., & Alfinito, S. (2019). Purchase intention of organic food under the influence of attributes, consumer trust and perceived value. Revista de Gestao, 26(3), 198–211. https://doi.

org/10.1108/REGE-01-2018-0010

Dangi, N., Narula, S. A., & Gupta, S. K. (2020). Influences on purchase intentions of organic food consumers in an emerging economy. Journal of Asia Business Studies, 14(5), 599–620. https://doi.org/10.1108/

JABS-12-2019-0364

Dowd, K., & Burke, K. J. (2013). The influence of ethi cal values and food choice motivations on inten tions to purchase sustainably sourced foods. Appetite, 69, 137–144. https://doi.org/10.1016/j. appet.2013.05.024

Ghali-zinoubi, Z., & Toukabri, M. (2019). The antecedents of the consumer purchase inten tion : Sensitivity to price and involvement in organic product : Moderating role of prod uct regional identity. Trends in Food Science & Technology, 90(October 2018), 175–179. https:// doi.org/10.1016/j.tifs.2019.02.028

Ham, M., Pap, A., & Stanic, M. (2018). What drives organic food purchasing? – evidence from Croatia. British Food Journal, 120(4), 734–748. https://doi. org/10.1108/BFJ-02-2017-0090

Handranata, Y. W., Dewi, & Murbarani, K. (2019). Factors that influence actual buying behavior of organic food products in Indonesia. International Journal of Engineering and Advanced Technology, 9(1), 1931–

https://doi.org/10.35940/ijeat.A1070.109119 Hoang, H. C., Chovancova, M., & Hoang, T. Q. H. (2020). The interactive effect of level of education and envi ronmental concern toward organic food in Vietnam. Journal of Distribution Science, 18(9), 19–30. https:// doi.org/10.15722/jds.18.9.202009.19

Hsu, C. L., & Chen, M. C. (2014). Explaining con sumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics. Food Quality and Preference, 35, 6–13. https://doi.org/10.1016/j.food qual.2014.01.005

Hsu, S. Y., Chang, C. C., & Lin, T. T. (2016). An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modeling. British Food Journal, 118(1), 200–216. https://doi.org/10.1108/BFJ-11-2014-0376

Hsu, S. Y., Chang, C., Lin, T. T., & Lin, T. T. (2018). Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions. British Food Journal. https://doi.org/10.1108/BFJ-07-2017-0403

Hung, S., Lin, J., & Chen, P. (2011). How social capital influences health community members ’ adoption of organic foods. British Food Journal, Vol. 115 No. 11, pp. 1564-1582. https://doi.org/10.1108/BFJ-12-

-0303

Husic-Mehmedovic, M., Arslanagic-Kalajdzic, M., Kadic Maglajlic, S., & Vajnberger, Z. (2017). Live, Eat, Love: life equilibrium as a driver of organic food purchase. British Food Journal, 119(7), 1410–1422. https://doi. org/10.1108/BFJ-07-2016-0343

Hwang, J. (2016). Organic food as self-presentation: The role of psychological motivation in older consum ers’ purchase intention of organic food. Journal of Retailing and Consumer Services, 28, 281-287. https:// doi.org/10.1016/j.jretconser.2015.01.007

Jäger, A. K., & Weber, A. (2020). Can you believe it? The effects of benefit type versus construal level on advertisement credibility and purchase intention for organic food. Journal of Cleaner Production, 257. https://doi.org/10.1016/j.jclepro.2020.120543

James, M. X., Hu, Z., & Leonce, T. E. (2019). Predictors of organic tea purchase intentions by Chinese con sumers: Attitudes, subjective norms and demo graphic factors. Journal of Agribusiness in Developing and Emerging Economies, 9(3), 202–219. https://doi. org/10.1108/JADEE-03-2018-0038

Jayanti, R. K., & Burns, A. C. (1998). The antecedents of preventive health care behavior: An empirical study. Journal of the Academy of Marketing Science, 26(1), 6-15. https://doi.org/10.1177/0092070398261002

Johar, M. G. M., Yajid, M. S. A., & Shukri, S. M. (2020). Influence of nutrient rich and eco-friendly organic food products on the purchase intentions of Malaysian Consumers. Systematic Reviews in Pharmacy, 11(1), 791–798. https://doi.org/10.5530/

srp.2020.1.101

Karakaya, V. A. N. F. (2014). Consumer segments in organic foods market. Journal of Consumer Marketing, 31(4), 263–277. https://doi.org/10.1108/ JCM-01-2014-0845

Kashif, U., Hong, C., Naseem, S., Khan, W. A., & Akram, M. W. (2020). Consumer preferences toward organic food and the moderating role of knowledge: A case of pakistan and malaysia. Ciencia Rural, 50(5), 1–13. https://doi.org/10.1590/0103-8478cr20190842

Katt, F., & Meixner, O. (2020). Is it all about the price? An analysis of the purchase intention for organic food

in a discount setting by means of structural equation modeling. Foods, 9(4), 1–13. https://doi.org/10.3390/ foods9040458

Khan, T. A., Farhan, M., Kakkar, A., & Pandey, D. (2019). A study on organic foods purchase intention of Indian customers: A structural approach. International Journal of Green Economics, 13(2), 87. https://doi.

org/10.1504/ijge.2019.10024793

Kiran, P., Srivastava, A., Tiwari, S. C., & Ramaiah, T. S. (2020). Evaluating forces associated with sentient drivers over the purchase intention of organic food products. Asian Journal of Agriculture and Rural Development, 10(1), 284–297. https://doi.org/10.18488/jour

nal.1005/2020.10.1/1005.1.284.297

Konuk, F. A. (2018a). Antecedents of pregnant women’s purchase intentions and willingness to pay a premium for organic food. British Food Journal, 120(7), 1561– 1573. https://doi.org/10.1108/BFJ-11-2017-0631

Konuk, F. A. (2018b). Price fairness, satisfaction, and trust as antecedents of purchase intentions towards organic food. Journal of Consumer Behaviour, 17(2), 141–148. https://doi.org/10.1002/cb.1697

Kushwah, S., Dhir, A., & Sagar, M. (2019). Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour. Food Quality and Preference, 77(December 2018), 1–14. https://doi.org/10.1016/j.

foodqual.2019.04.003

Kushwah, S., Dhir, A., Sagar, M., & Gupta, B. (2019). Determinants of organic food consumption . A systematic literature review on motives and bar riers. Appetite, 143(August), 104402. https://doi. org/10.1016/j.appet.2019.104402

Laheri, V. K. (2020). Moderating effect of facilitators and barriers for purchase of green products in India. Indian Journal of Marketing, 50(3), 7–21. https://doi. org/10.17010/ijom/2020/v50/i3/151026

Latip, M. S. A., Newaz, F. T., Ramasamy, R., Tumin, S. A., & Noh, I. (2020). How do food safety knowledge and trust affect individual’s green considerations during the covid-19 pandemic in malaysia? Malaysian Journal of Consumer and Family Economics, 24(October), 261–285.

Le-anh, T., & Nguyen-to, T. (2020). Consumer purchasing behaviour of organic food in an emerging market. International Journal of Consumer Studies, April, 563–573. https://doi.org/10.1111/ijcs.12588

Lee, H. J., & Hwang, J. (2016). The driving role of consum ers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers. Food Quality and Preference, 54, 141– 151. https://doi.org/10.1016/j.foodqual.2016.07.011

Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food Quality and Preference, 39(2015), 259–267. https://doi.org/10.1016/j.food

qual.2014.06.002

Li, S., & Jaharuddin, N. S. (2020). Identifying the key purchase factors for organic food among Chinese consumers. Frontiers of Business Research in China, 14(1). https://doi.org/10.1186/s11782-020-00093-3

Lian, S. B., & Rajadurai, K. G. (2020). Consumers’ knowl edge, perceived quality, trust of the myorganic logo, and purchase behaviour towards organic food in malaysia. Malaysian Journal of Consumer and Family Economics, 25(August), 1–27.

Liang, Austin Rong-da. (2019). Why do consumers buy organic food? Results from an S–O–Rmodel. Asia Pacific Journal of Marketing and Logistics. https://doi. org/10.1108/APJML-03-2019-0171

Liang, Austin Rong Da. (2014). Enthusiastically consum ing organic food: An analysis of the online organic food purchasing behaviors of consumers with differ ent food-related lifestyles. Internet Research, 24(5), 587–607. https://doi.org/10.1108/IntR-03-2013-0050

Liang, Austin Rong Da, Yang, W., Chen, D. J., & Chung, Y. F. (2017). The effect of sales promotions on consum ers’ organic food response: An application of logistic regression model. British Food Journal, 119(6), 1247– 1262. https://doi.org/10.1108/BFJ-06-2016-0238

Liang, R. Da. (2016). Predicting intentions to purchase organic food: the moderating effects of organic food prices. British Food Journal, 118(1), 183–199. https:// doi.org/10.1108/BFJ-06-2015-0215

Linh, N. C. (2020). Factors affecting purchase intention for organic foods. Journal of Advanced Research in Dynamical and Control Systems, 12(SP7), 917-923. https://doi.org/10.5373/jardcs/v12sp7/20202183

Mainardes, E. W., de Araujo, D. V. B., Lasso, S., & Andrade, D. M. (2017). Influences on the intention to buy organic food in an emerging market. Marketing Intelligence and Planning, 35(7), 858–876. https://doi.

org/10.1108/MIP-04-2017-0067

Misra, R., & Singh, D. (2016). An analysis of factors affect ing growth of organic food: Perception of consumers in Delhi-NCR (India). British Food Journal, 118(9), 2308–2325. https://doi.org/10.1108/BFJ-02-2016-0080

Mohammed, A. A. (2020). What motivates consumers to purchase organic food in an emerging market? An empirical study from Saudi Arabia. British Food Journal, 123(5), 1758–1775. https://doi.org/10.1108/

BFJ-07-2020-0599

Mohanty, S. (2020). An assessment of theory of reasoned action towards organic food in india. International Journal of Scientific and Technology Research, 9(3), 7233–7235.

Moira Dean, & Monique M. Raats, and R. S. (2008). Moral Concerns and Consumer Choice of Fresh and Processed Organic Foods 1. Journal of Applied Social Psychology, 38(8), 2088–2107.

Nasir, V. A., & Karakaya, F. (2013). Underlying motivations of organic food purchase intentions. Agribusiness, 30(3), 290-308. https://doi.org/10.1002/agr.21363

Nie, Y. Y., Liang, A. R. Da, & Chen, D. J. (2017). Assessing the effect of organic-food short storytelling on con sumer response. Service Industries Journal, 37(15– 16), 968–985. https://doi.org/10.1080/02642069.201 7.1371143

Othman, C., & Rahman, M. S. (2014). Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase inten tion of organic fast food. Modern Applied Science, 8(3), 92–106. https://doi.org/10.5539/mas.v8n3p92

Pacho, F. (2020). What influences consumers to pur chase organic food in developing countries? British Food Journal, 122(12), 3695–3709. https://doi. org/10.1108/BFJ-01-2020-0075

Pandey, D., Kakkar, A., & Farhan, M. (2019). Factors influ encing organic foods purchase intention of Indian customers. Organic Agriculture, 357–364.

Pandey, S. K., & Khare, A. (2015). Mediating role of opin ion seeking in explaining the relationship between antecedents and organic food purchase intention. Journal of Indian Business Research, 7(4), 321–337. https://doi.org/10.1108/JIBR-06-2014-0042

Pandey, S., & Khare, A. (2017). The Role of Retailer Trust and Word of Mouth in Buying Organic Foods in an Emerging Market. Journal of Food Products Marketing, 23(8), 926–938. https://doi.org/10.1080/

2017.1266543

Pham, T. H., Nguyen, T. N., Phan, T. T. H., & Nguyen, N. T. (2019). Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy. Journal of Strategic Marketing, 27(6), 540–556. https://doi.org/10.1080/09652

X.2018.1447984

Pino, G., Peluso, A. M., & Guido, G. (2012). Determinants of Regular and Occasional Consumers’ Intentions to Buy Organic Food. Journal of Consumer Affairs, 46(1), 157–169. https://doi.org/10.1111/j.1745-

2012.01223.x

Pomsanam, P., Napompech, K., & Suwanmaneepong, S. (2014). Factors driving thai consumers’ intention to purchase organic foods. Asian Journal of Scientific Research, 7(4), 434–446. https://doi.org/10.3923/

ajsr.2014.434.446

Pomsanam, P., Napompech, K., & Suwanmanee, S. (2014). An exploratory study on the organic food purchase intention among Thai-Cambodian cross-border consumers. Asian Journal of Applied Sciences, 7(5), 294-305. https://doi.org/10.3923/ajaps.2014.294.305

Prakash, G., Singh, P. K., & Yadav, R. (2018). Application of Consumer Style Inventory ( CSI ) to predict young Indian consumer ’ s intention to purchase organic food products Reference Number : FQAP 3459 Article Name : Application of Consumer Style Inventory ( CSI ) to predict young Indian con

sumer ’. Food Quality and Preference. https://doi. org/10.1016/j.foodqual.2018.01.015

Prentice, C., Chen, J., & Wang, X. (2019). The influ ence of product and personal attributes on organic food marketing. Journal of Retailing and Consumer Services, 46, 70–78. https://doi.org/10.1016/j.jretcon ser.2017.10.020

Prince, S. A., & Saira Wahid, I. (2020). The purchase of organic fish in Bangladesh: Safeguarding against COVID-19. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1841524

Rahman, K. M., & Nor, N. A. (2016). Exploring Organic Food Purchase Intention in Bangladesh: An Evaluation by Using the Theory of Planned Behavior. International Business Management, 10(18), 4292–

Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food : A review and research agenda. Journal of Retailing and Consumer Services, 38(June), 157–165. https://doi.org/10.1016/j.jretcon

ser.2017.06.004

Ruiz de Maya, S., López-López, I., & Munuera, J. L. (2011). Organic food consumption in Europe: International segmentation based on value system differences. Ecological Economics, 70(10), 1767–1775. https://doi.

org/10.1016/j.ecolecon.2011.04.019

Saleki, R., Quoquab, F., & Mohammad, J. (2019). What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness. Journal of Agribusiness in Developing and Emerging Economies, 9(5), 584–603. https://doi.org/10.1108/ JADEE-02-2019-0018

Saleki, R., Quoquab, F., & Mohammad, J. (2020). Factor affecting consumer’s intention to purchase organic food: Empirical study from Malaysian context. International Journal of Business Innovation and Research, 23(2), 168–182. https://doi.org/10.1504/

IJBIR.2020.110096

Sandhu, Y. A., Perumal, S. A. L., & Fauzi, W. I. M. (2019). The predictors and consequences of personal norms in context of organic food among Pakistani consum ers. International Journal of Financial Research, 10(3), 314–336. https://doi.org/10.5430/ijfr.v10n3p314

Shahriari, E., Torres, I. M., Zúñiga, M. A., & Yarlou, P. M. (2019). Values Driving Organic Food Purchase Intention: A Comparative Analysis between a Developing Eastern Country (Iran) and a Developed Western Country (US). Journal of International Consumer Marketing, 31(4), 317–329. https://doi.org /10.1080/08961530.2018.1561345

Shan, L., Diao, H., & Wu, L. (2020). Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food. Frontiers in Psychology, 11(August 2020), 1–9. https://doi.org/10.3389/fpsyg.2020.02022

Sierra, J. J., Taute, H. A., & Turri, A. M. (2015). Determinants of Intentions to Purchase Unhealthy Food and Beverage Options: A Dual-Process Theoretical Perspective. Journal of Food Products Marketing, 21(5), 503–520. https://doi.org/10.1080/

2014.885862

Sierra, J. J., Turri, A. M., & Taute, H. A. (2015). Unhealthy Food and Beverage Consumption: An Investigative Model. Journal of Foodservice Business Research, 18(5), 470–488. https://doi.org/10.1080/15378020.2

1093453

Singh, A., & Verma, P. (2017). Factors influencing Indian consumers’ actual buying behaviour towards organic food products. Journal of Cleaner Production, 167, 473–483. https://doi.org/10.1016/j.jcle pro.2017.08.106

Suh, B. W., Eves, A., & Lumbers, M. (2015). Developing a model of organic food choice behavior. Social Behavior and Personality, 43(2), 217–230. https://doi. org/10.2224/sbp.2015.43.2.217

Sulaiman, Y., Kan, W. P. E., & Salimon, M. B. (2020). Purchase intention towards organic food among undergraduate students. WSEAS Transactions on Environment and Development, 16, 734–743. https://

doi.org/10.37394/232015.2020.16.76

Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Behavioral reasoning perspectives on organic food purchase. Appetite, 154(May), 104786. https:// doi.org/10.1016/j.appet.2020.104786

Teng, C. C., & Lu, C. H. (2016). Organic food consump tion in Taiwan: Motives, involvement, and purchase intention under the moderating role of uncertainty. Appetite, 105, 95–105. https://doi.org/10.1016/j. appet.2016.05.006

Teng, C. C., & Wang, Y. M. (2015). Decisional factors driving organic food consumption: Generation of consumer purchase intentions. British Food Journal, 117(3), 1066–1081. https://doi.org/10.1108/BFJ-12-

-0361

Testa, F., Sarti, S., & Frey, M. (2019). Are green consumers really green ? Exploring the factors behind the actual consumption of organic food products. Business Stategy and the Environment, July 2018, 327–338. https://doi.org/10.1002/bse.2234

Tuan, T. N., & Vinh, T. T. (2016). An exploration in the theory of planned behavior: A case of organic food in Vietnam. International Journal of Applied Business and Economic Research, 14(6), 4951–4972.

Türk, B., & Erciş, A. (2017). 4A marketing mix impacts on organic food purchase intention. Serbian Journal of Management, 12(2), 189–199. https://doi. org/10.5937/sjm12-10785

Tuyet, T., Nguyen, M., Phan, T. H., Nguyen, H. L., Kim, T., & Dang, T. (2019). Antecedents of Purchase Intention toward Organic Food in an Asian Emerging Market : A Study of Urban Vietnamese Consumers. Sustainability, 11, 4773; doi:10.3390/su11174773

Urban, J. A. N., Zvěřinová, I. V. A., & Ščasný, M. (2012). What Motivates Czech Consumers to Buy Organic Food ? Czech Sociological Review, 48(3), 509–536.

Wang, J., Pham, T. L., & Dang, V. T. (2020). Environmental consciousness and organic food purchase intention: A moderated mediation model of perceived food quality and price sensitivity. International Journal of Environmental Research and Public Health, 17(3), 1–18. https://doi.org/10.3390/ijerph17030850

Wang, X., Pacho, F., Liu, J., & Kajungiro, R. (2019). Factors influencing organic food purchase inten tion in Tanzania and Kenya and the moderating role of knowledge. Sustainability (Switzerland), 11(1). https://doi.org/10.3390/su11010209

Watanabe, E. A. de M., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers. British Food Journal, 122(4), 1070–1184. https://doi.org/10.1108/BFJ-05-2019-

Weerasiri, R. A. S., & Cooray, N. H. K. (2016). Factors influencing on the purchase intention of organic food products in Sri Lanka. International Journal of Applied Business and Economic Research, 14(5), 3043–3057.

Wekeza, S. V., & Sibanda, M. (2019). Factors influenc ing consumer purchase intentions of organically grown products in shelly centre, port shepstone, South Africa. International Journal of Environmental Research and Public Health, 16(6). https://doi. org/10.3390/ijerph16060956

Wijaya, T., & Sukidjo. (2017). Organic knowledge as antecedent of purchase intention on organic food. International Journal of Business and Management Science, 7(2), 297–315.

Wong, W. M., & Tzeng, S. Y. (2019). Consumers’ psy chographics and green consumption intention: Community supported agriculture business model in China. International Journal of Business and Society, 20(1), 229–246.

Yadav, R. (2016). Altruistic or egoistic: Which value pro motes organic food consumption among young consumers? A study in the context of a devel oping nation. Journal of Retailing and Consumer Services, 33, 92–97. https://doi.org/10.1016/j.jretcon ser.2016.08.008

Yadav, R., & Pathak, G. S. (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122–128. https://doi.org/10.1016/j.appet.2015.09.017

Yangzom, C., & Singh, J. S. K. (2019). Ecologically con scious buying behaviour of organic products: A quan titative study in Thimpu, Bhutan. Malaysian Journal of Consumer and Family Economics, 22s1(Special Edition 1), 92–113.

Yazdanpanah, M., & Forouzani, M. (2015). Application of the Theory of Planned Behaviour to predict Iranian students’ intention to purchase organic food. Journal of Cleaner Production. https://doi.org/10.1016/j.jcle

pro.2015.02.071

Zagata, L. (2012). Consumers’ beliefs and behavioural intentions towards organic food. Evidence from the

Czech Republic. Appetite, 59(1), 81–89. https://doi. org/10.1016/j.appet.2012.03.023

Zaidi, S. M. M. R., Yifei, L., Bhutto, M. Y., Ali, R., & Alam, F. (2019). The influence of consumption values on green purchase intention: A moderated mediation of greenwash perceptions and green trust. Pakistan Journal of Commerce and Social Science, 13(4), 826–

Žibret, M., Hafner-Fink, M., & Kline, M. (2018). Testing an extended model of organic food purchasing behaviour. Teorija in Praksa, 55(1), 180–198.

Published

2023-03-06

How to Cite

Kaur , H. (2023). Identifying the factors influencing intention to purchase organic food and their relevance with time. Gyan Management Journal, 17(1), 59–70. https://doi.org/10.48165/gmj.2022.17.1.7