A Study about Consumer Attitude towards Online Grocery Stores

Authors

  • Divya Arora Research scholar, G.D. Goenka university Gurgaon
  • Sudipta Sen Gupta Associate Professor, G.D. Goenka university Gurgaon

DOI:

https://doi.org/10.48165/gmj.2022.16.2.2

Keywords:

Online grocery stores, Consumer attitude, Consumer perception, Online shopping, Consumer behavior

Abstract

Online grocery shopping has grown rapidly over the past few years. The  purpose of this research is able to identify the concept of online grocery  stores and to understand how the consumer feels about purchasing  groceries from these online stores, also this paper is about determining the  elements that might encourage or oppose consumers to purchase groceries  from online stores. Basically, how consumers perceive online grocery stores.  The findings would emphasize consumer attitudes towards online grocery  stores and how online grocery shopping changes consumer behaviour and  shopping pattern.  

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References

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Published

2022-08-10

Issue

Vol. 16 No. 2 (2022): Gyan Managment Journal, (Jul-Dec), 2022

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Arora, D., & Gupta, S.S. (2022). A Study about Consumer Attitude towards Online Grocery Stores . Gyan Management Journal, 16(2), 10–19. https://doi.org/10.48165/gmj.2022.16.2.2
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