Case Study on working of SWIGGY

Authors

  • Kirti Prashar Assistant Professor, Chandigarh Group of Colleges, Landran, Mohali and Research Scholar, University School of Business, Chandigarh University
  • Simerjeet Singh Bawa Associate Professor, Chandigarh Group of Colleges, Landran, Mohali
  • Tanveer Kaur Assistant Professor, Chandigarh Group of Colleges, Landran, Mohali and Research Scholar, University School of Business, Chandigarh University

DOI:

https://doi.org/10.48165/gmj.2022.16.1.3

Keywords:

Swiggy, Business Schemes, Financial options, Business Model, Food delivery business, Funding Opportunities

Abstract

India is young developing country and has lot of potential which is yet untapped.  Food business is one of them. Covering that gap Swiggy and is growing day  by day and expanding business to large scales. Swiggy is a customer oriented  company, and has online platform to improve the experience of food delivery.  Swiggy by improving consumer experience and shrinking delivery time is on  a path to become the leader of food delivery business.  

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References

Abbas Bhotvawala M (2019) Growth of food technology Dublin J (May 2019) Swiggy Food Delivery - A Disruptive Food-Tech Start-Up

Gupta S (2019) Marketing strategies of Zomato and Swiggy

Mittal Y (2018)The making of Swiggy

Pathnagi S (2017) Case Study Swiggy competitors, Business Model and Marketing Strategies

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Published

2022-04-04

Issue

Vol. 16 No. 1 (2022): Gyan Managment Journal, (Jan-Jun), 2022

Section

Articles

License

Copyright (c) 2022 Gyan Management Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Prashar, K., Bawa, S.S., & Kaur, T. (2022). Case Study on working of SWIGGY . Gyan Management Journal, 16(1), 25–29. https://doi.org/10.48165/gmj.2022.16.1.3
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