Good to Great
DOI:
https://doi.org/10.48165/Keywords:
Good, GreatAbstract
In this book, Jim Collins is set out to differentiate between the good companies and great companies. The author explains how and why very few good companies are able to make the leap to excellence. Collins along with his research team identified 11 American Corporations that can be considered to be good-to-great examples. They studied the makeover process that each company went through to become great. This work is truly a masterpiece. Collins gives the idea of a flywheel at the core of a company that can take off a mediocre or good company from status-quo to great company.
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