Effect of Socio-Personal Traits of Farmers on their Perception towards Social Media

Indian Journal of Extension Education
Year: 2021 (OCt-Dec), Volume: (57), Issue. (4)
First page: (71) Last page: (74)
Online ISSN: 2454-552X
Print ISSN: 0537- 1996
doi: 10.48165/IJEE.2021.57416

Effect of Socio-Personal Traits of Farmers on their Perception towards Social Media

Ayush Mishra1, Jogender Singh2, Abhilash Singh Maurya3* and Joginder Singh Malik4

1PG Student, Krishi Vigyan Kendra, Sonepat-131001, Haryana
2Senior District Extension Specialist, Krishi Vigyan Kendra, Sonepat-131001, Haryana
3Research Scholar, Department of Extension Education, CCS Haryana Agricultural University, Hisar-125004, Haryana
4 Professor, Department of Extension Education, CCS Haryana Agricultural University, Hisar-125004, Haryana

Corresponding Author: Abhilash Singh Maurya
Email: 483agabhilash@gmail.com

Received:
 23-08-2021

Accepted:
02-09-2021

Online Published:
15-09-2021

How to cite the Article

Mishra, A., Singh, J., Maurya, A. S., & Malik, J. S. (2021). Effect of Socio-Personal Traits of Farmers on their Perception towards Social Media. Indian Journal of Extension Education, 57(4), 71–74. https://doi.org/10.48165/IJEE.2021.57416 Cite
Mishra, Ayush, et al. “Effect of Socio-Personal Traits of Farmers on Their Perception towards Social Media.” Indian Journal of Extension Education, vol. 57, no. 4, 2021, pp. 71–74, http://doi.org/10.48165/IJEE.2021.57416. Cite
1.
Mishra A, Singh J, Maurya AS, Malik JS. Effect of Socio-Personal Traits of Farmers on their Perception towards Social Media. IJEE. 2021;57(4):71‑4. DOI: 10.48165/IJEE.2021.57416 Cite
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ABSTRACT

Any progress in terms of utilization of a new ICT technology or innovation is greatly affected by how well it is perceived by the farmers. The perception of farmers is the product of their personal, social, psychological and economic background. Social media is one such new innovation which is spreading rapidly in rural areas and has transformed the communication process. The present study was conducted in Hisar and Sonipat districts of Haryana, with an objective to analyze the relationship between socio-personal traits of farmers with their perception towards social media. The data were collected personally from 200 respondents comprising 25 farmers from eight selected villages through a structured interview schedule. Findings revealed that 59 per cent of the farmers had neutral perception towards social media followed by 25.50 per cent farmers who had favourable perception. Further, analyses of the relationship between perception and profile of farmers revealed that, education, landholding, family income, cosmopoliteness-localiteness, mass media exposure, social participation, extension contact and extension participation were positively correlated with perception towards social media. It is recommended that there is a need to train farmers on better utilization of social media, use of social media marketing and sensitizing them about the positive aspects of social media.

Keywords

Perception, Social media, Socio-personal traits, Farmers