Indian Journal of Extension Education
Year: 2021 (Jul-sep), Volume: (57), Issue. (3)
First page: (81) Last page: (85)
Online ISSN: 2454-552X
Print ISSN: 0537- 1996
doi:10.48165/IJEE.2021.57319 

Preferences and Perceived Effectiveness of Information Sources for Livestock Production

Preeti Sharma1* and Aparna2

1Assistant Professor, Department of Extension Education and Communication Management, Punjab Agricultural University, Ludhiana, Punjab 2Assistant Professor, Livestock Production, Krishi Vigyan Kendra, Ropar, Punjab 
*Corresponding author email id: preetisharmahsee@pau.edu

Received:
06 May 2021

Accepted:
05 June 2021

Online Published:
28 June 2021

How to cite the Article

Sharma, P., & Aparna. (2021). Preferences and Perceived Effectiveness of Information Sources for Livestock Production. Indian Journal of Extension Education, 57(03), 81–85. https://doi.org/10.48165/IJEE.2021.57319 Cite
Sharma, Preeti, and Aparna. “Preferences and Perceived Effectiveness of Information Sources for Livestock Production.” Indian Journal of Extension Education, vol. 57, no. 03, 2021, pp. 81–85, http://doi.org/10.48165/IJEE.2021.57319. Cite
1.
Sharma P, Aparna. Preferences and Perceived Effectiveness of Information Sources for Livestock Production. IJEE. 2021;57(03):81‑5. DOI: 10.48165/IJEE.2021.57319 Cite
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ABSTRACT

The present study analysed the preferences of dairy farmers for information, its sources and effectiveness of various media to disseminate knowledge about livestock production technologies among dairy farmers in Punjab. The data was collected during September 2019 fair held at Punjab Agricultural University, Ludhiana from purposively selected 120 farmers having dairy cattle. Information need of respondents was highest for disease control methods. Training camps and mobile phones were considered easily available information sources as well as were the most preferred information sources. Nearly half of the respondents very frequently consulted Veterinary Inspectors (VIs) for animal health problems while a large majority of respondents contacted KVK scientists very frequently followed by VIs for seeking knowledge regarding livestock production. Dairy farmers perceived training as the most effective source to acquire knowledge on dairy farming technologies followed by field veterinarians/VOs. It can be concluded that the extension agents should approach dairy farmers through trainings as farmers considered it the most effective information source. 

Keywords

 Information source, Preference, Livestock production, Training