Book review : “Restoring the Soul of Business: Staying Human in the Age of Data”

Gyan Management Journal
Year: 2020(Jan-Jun), Volume: (14), Issue. (1)
First page: (113) Last page: (114)
Online ISSN: A/F
Print ISSN: 2250-348X
doi: 

Book review : “Restoring the Soul of Business: Staying Human in the Age of Data”
Dr. Rakhee Dewan

Assistant Professor, GJIMT, Mohali

Corresponding author email id: gjimt@gjimt.ac.in

Received:
06 June 2020

Accepted:
15 June 2020

Online Published:
23 June 2020

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ABSTRACT

This book propounds that the key to successful change in any association lies between human  instinct and information-driven bits of knowledge. The author portrays that how computerized  apparatuses and humans coordinated expertly in digilog organizations to build up a cognizance and  figure out how to be proactive when they see cautioning signs that human characteristics are being  subjected to innovation and information just choices. The book highlights procedures and tools which any association or company can adopt. It also  provokes readers to push ahead with the sort of equalization that catalyzes change and delivers one  incredible accomplishment after another. The book is divided into three sections and twelve  chapters. Section I includes three chapters and it focused on the challenges: carbon-based, analog  feeling human in silicon infused digital and data-driven world. It guides how an employee can  prompt expanded income, retention, productivity, and even bliss in their jobs and business with the  best possible harmony between human instinct, imagination, and data-driven bits of knowledge.  The author underlined that how employees and companies can release huge advantage by  consolidating feeling and information, human and machine, simple and advanced. Even  emphasized on the admonition indications of the companies which are data-focused such as  helpless client assistance because of computerized, automated procedures that cause dissatisfaction towards a brand, less employee involvement in decision making, and helpless  development coming from smothered workers not urged to contribute thoughts or experiences.  Section II includes 7 chapters that focused on the seven keys to staying human. Basically, the book  proposed a healthy balance between data and emotion, and machines, and humans. The first key is  to talk about the inconvenient (tough) truths in the company; the employees should be encouraged  to speak the truth about the data and their views. The second key is to address the realities that  change sucks, let the employees see how the change strategy helps them to grow, and also the  organization. The third key focused by the author is unleashing creativity by inserting poetry into  the power-point, let the employees show the creativity in their work, and highly innovative, game changing ideas that can be generated. The fourth key in staying human is recognizing that talent  does not work for companies but rather companies’ work for talent; working for talent translates  into three developmental actions: helping people create their niche, voice, and story. The fifth key  highlighted by the author is diversifying and deepen time usage; the quality of time employees spend is as important as the quantity of what they produce during that time. The sixth key in staying  human is to schedule more meetings; meetings should be meaningful and more relationship  building. The seven key focused is the upgrade your mental operating system; employees should be  encouraged to learn more and highly updated with the new skills and techniques. Section III of the book talked about fusing the story and the spreadsheet. The author stated that in an  organization when there is a balance between the spreadsheet and the story, people are more likely  to form their own opinions and be creative. The book has also marked that how associations of  different sizes and from various enterprises, from Walmart and IBM to Starbucks and Domino’s to  Netflix and Google, have effectively reoriented their deduction on the best way to combine  innovation and mankind. This book is beneficial for beginners as it provides a great perspective to  view the workplace and make career decisions and for the companies on how to balance data and  employees.

Keywords

cognizance , Netflix and Google , computerized