How a Consumer Search for Multiple Information Sources to get Price Satisfaction: the Mediating Role of Online Trust.

Gyan Management Journal
Year: 2020(Jul-Dec), Volume: (14), Issue. (2)
First page: (17) Last page: (27)
Online ISSN: A/F
Print ISSN: 2250-348X

How a Consumer Search for Multiple Information Sources to get  Price Satisfaction: the Mediating Role of Online Trust.

Amandeep Kaur

1Assistant Professor, Sri Sukmani Institute of Engineering & Technology. 

Corresponding author email id:

06 Dec 2020

16 Dec 2020

Online Published:
20 Dec 2020

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The mediating role of online trust in enhancing calculative commitment and customer loyalty through  online relationship marketing activities (engagement and interactivity). However, signals communicated through interactivity online is of great benefit to the banks in influencing customers’  online trust, also as their calculative commitment and loyalty. Further, though, website and email  emerged because the most predominant technologies utilized in online relationship marketing (ORM),  customers also expect banks to interact with them through social media, which has the potential to  enhance  upon  the  present  levels  of  CRM  activities.  When  making  important  purchase  decisions,  consumers  often  consult multiple information sources. How  consumers  allocate their search time  across offline and Internet sources using survey data from new automobile purchases. How time spent  on Internet sources interrelates with time spent on offline sources, like car dealerships, and the other  way around . Furthermore, whether longer search times imply higher price satisfaction as an outcome  of search.(1) Specific website types can complement or substitute for offline information sources sand for each  other and (2) Longer search times result in increased price satisfaction but only on specific information sources 


Corporate Identity; Corporate Image; Corporate Reputation; Social Identity; Customer  Trust; Customer Loyalty