Consumer Satisfaction towards Coca Cola and Pepsi – A study on Specific Region of Punjab

Gyan Management Journal
Year: 2019(Jul-Dec), Volume: (13), Issue. (2)
First page: (48) Last page: (58)
Online ISSN: A/F
Print ISSN: 2250-348X
doi: 

Consumer Satisfaction towards Coca Cola and Pepsi – A study on  Specific Region of Punjab
Rajwinder Kaur1 and Dr. Gagandeep Kaur2

1Research Scholar, Chandigarh University, Gharuan
2Head of the Department, USB, Chandigarh University, Gharuan

Corresponding author email id:

Received:
08 Dec 2019

Accepted:
20 Dec 2019

Online Published:
28 Dec 2019

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ABSTRACT

Customer satisfaction is very important for the Company who is producing any kind of product for the  people. Because now a day’s customers who are purchasing the products they have huge knowledge of  various other similar products. This study basically focuses on consumer satisfaction towards Coca  Cola and Pepsi. Various objectives were set for this study and for interpretation SPSS and Excel are used.  This  paper  explores the satisfaction  of  customers  regarding these two  beverages  and  results  and  findings are drawn. 

Keywords

Customer, Customer Satisfaction, Preference, Knowledge of Consumer