Role of IT in Business Expansion Possibilities of Family Owned Micro Food Products Business in Patiala

Gyan Management Journal
Year: 2017(Jul-Dec), Volume: (11), Issue. (2)
First page: (40) Last page: (50)
Online ISSN: A/F
Print ISSN: 2250-348X
doi: 

Role of IT in Business Expansion Possibilities of Family Owned  Micro Food Products Business in Patiala
Neha1 and Gurcharan Singh2

1Research Scholar, School of Management Studies, Punjabi University, Patiala, Punjab 
2Professor, School of Management Studies, Punjabi University, Patiala, Punjab

Corresponding author email id: neha_kamboj2000@yahoo.com

Received:
12 Nov 2017

Accepted:
14 Nov 2017

Online Published:
17 Nov 2017

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ABSTRACT

In the period of Globalization to expand business, every business need Information Technology  solutions suited for special functions at different level of their organization to bring efficiency, raise  market share and turn out to be competitive. This paper aims to understand the extent to which the  family owned micro foods products companies in Patiala City of Punjab State uses IT Tools in business  and find out the IT contribution in the expansion of Business. A Convenient sampling Technique has  been used. The Five Family Managed Micro foods products companies out of ten based in Patiala city of  Punjab has been taken. The primary data has been collected through questionnaire and interview  method. To analyze primary data, Weighted Average Mean, Clustered Column Charts and Chi-Square  Test of Goodness of fit have been used. The paper concludes that IT in respect of the family owned micro  food product businesses in Patiala has played a vital role in business expansion and its possibilities but  IT is not only the single factor responsible for such expansion and its possibilities. Information  technology is a secondary tool in business expansion.

Keywords

Information technology, Business, Expansion Possibilities, family owned micro foods  products companies.