Gyan Management Journal Year: 2016 (Jan-Jun), Volume: (10), Issue. (1) First page: (66) Last page: (71) Online ISSN: A/F Print ISSN: 2250-348X doi:
Pros and Cons oflnfusing FD I in the Indian E-commerce Industry
Dr. Navdeep Kumar
1Assistant Professor, Commerce and Business Administration, Lyallpur Khalsa College, Jalandhar
Corresponding author email id:
25 Mar 2016
14 April 2016
18 May 2016
How to cite the Article
In a customer driven economy, the Indian e-commerce industry has registered substantial growth triggered by socio-economic drivers during last few years. This sector has emerged and expected as a significant contributor towards the economic growth of the country. Owing to the huge potential in the Indian market, the sector is set to scale new heights wit immense opportunities. Nevertheless, the industry is also fronting challenges in the path of future growth and survival. Insufficient capital in the Indian e-commerce industry is the vital issue of concern. The Indian government is thinking over permitting FD! in this industry. However, there are both favourable and adverse impacts of this decision on the domestic front. The present paper is an attempt to accentuate the diverse issues concerning crucial sector of the economy in the light of potential, challenges and future strategic course of action.
FD!, E-commerce, Socio-economic Drivers, Economic growth.