Pros and Cons oflnfusing FD I in the Indian E-commerce Industry

Gyan Management Journal
Year: 2016 (Jan-Jun), Volume: (10), Issue. (1)
First page: (66) Last page: (71)
Online ISSN: A/F
Print ISSN: 2250-348X
doi: 

Pros and Cons oflnfusing FD I in the Indian E-commerce Industry
Dr. Navdeep Kumar

1Assistant Professor, Commerce and Business Administration, Lyallpur Khalsa College, Jalandhar

Corresponding author email id:

Received:
25 Mar 2016

Accepted:
14 April 2016

Online Published:
18 May 2016

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ABSTRACT

In a customer driven economy, the Indian e-commerce industry has registered substantial growth  triggered by socio-economic drivers during last few years. This sector has emerged and expected as a  significant contributor towards the economic growth of the country. Owing to the huge potential in the  Indian market, the sector is set to scale new heights wit immense opportunities. Nevertheless, the  industry is also fronting challenges in the path of future growth and survival. Insufficient capital in the  Indian e-commerce industry is the vital issue of concern. The Indian government is thinking over  permitting FD! in this industry. However, there are both favourable and adverse impacts of this  decision on the domestic front. The present paper is an attempt to accentuate the diverse issues  concerning crucial sector of the economy in the light of potential, challenges and future strategic  course of action.  

Keywords

FD!, E-commerce, Socio-economic Drivers, Economic growth.